From the Source | Candid Conversations | Faculty Toolkit | Presenter Profiles


Archived Presentations

*All webinars open in Windows Media Player. If you have Windows Media Player installed on your computer and are still having trouble viewing, go to www.gotomeeting.com/codec and download the GoToMeeting codec for windows media player.


ABC’s of a Successful AAF College Chapter


Presenter: Steve Hall
November 17, 2011




View this webinar



It’s time to think beyond the National Student Advertising Competition (NSAC). Yes, it’s an undeniably great experience for college students but there’s many more untapped benefits that the AAF has to offer to its college chapters. Join Steve Hall, faculty advisor of the University of Illinois – Urbana Champaign chapter, in thinking outside of the box on how to position an AAF chapter for long term growth and success. Leading the largest AAF college chapter over the past several years with over 300 members, Steve and his executive student board will discuss proven strategies on recruitment, fundraising, leadership, community outreach and more. It will be a candid conversation on how to maximize your students’ dues and ensure they get their “bang for the buck”…but more importantly, to create an unforgettable experience to help your students transition from academia to industry.



Educating Younger Generations on Advertising Ethics


Presented By: Institute for Advertising Ethics
Presenter: Wally Snyder
October, 2011




View this webinar



How should the advertising industry address ehtics and how should these professionals ensure they are making ethical decisions?



Media Planning Ethics


Presented By: BuySafeMedia
Presenter: Peter Black
July 13, 2011




Click here for a copy of the powerpoint presentation.



BuySafeMedia is a coalition of media industry organizations dedicated to maximizing advertising investments. It focuses on helping advertisers make more thorough media evaluations and more informed buying decisions. BuySafeMedia accomplishes this by providing resources such as online and in-person training, downloadable videos, collateral materials, an instructional web site and a blog for vetting issues and sharing ideas.

This webinar will serve as a primer for advertising practitioners who need to know what to look for and where to find it when it comes to selecting media. It will explain the BuySafeMedia program and the tools it provides to inform and educate advertising newcomers and veterans alike.



Getting Your Foot in the Door: The Approach, Experience & Process for Diverse Suppliers


Presented By: Draftfcb
Presenter: Nausil Kumandan
May 18, 2011




View this webinar

Click here for a copy of the powerpoint presentation.



Candid Conversation webinars are designed for diverse and women vendors who are interested in doing business with ad agencies, advertisers and media companies. The series will focus on relationship building (Relationship Building 101) between vendors and the ad industry, an introduction to ad industry associations (Who’s Who In Advertising) and feature success stories from diverse and women vendors.



Second Tier Suppliers


Presented By:
Nestle
April 27, 2011




View this webinar

Click here for a copy of the powerpoint presentation.



Candid Conversation webinars are designed for diverse and women vendors who are interested in doing business with ad agencies, advertisers and media companies. The series will focus on relationship building (Relationship Building 101) between vendors and the ad industry, an introduction to ad industry associations (Who’s Who In Advertising) and feature success stories from diverse and women vendors.


What's Relevant in Teaching Media Planning (Faculty Toolkit)


Presented By:
Julie Rieger
EVP Media & Market Planning
20th Century Fox
April 26, 2011



View this webinar (membership sign-in required)

Click here for a copy of the powerpoint presentation.



This webinar discusses some of the ways in which faculty are utilizing social media in the classroom to introduce students to a changing media landscape, and its impact on advertising and their future careers. Students must begin to foster the meta-skill of applying the best practices of advertising to new media forms in productive, creative, and intelligent ways. Carrie also discusses some possible lesson plans and assignments that help them to build these kinds of skills and awareness.


Broadcast Production


Presented By:
Mary Nittolo
President / CCO
The Studio
March 23, 2011



View this webinar

Click here for a copy of the powerpoint presentation.



Candid Conversation webinars are designed for diverse and women vendors who are interested in doing business with ad agencies, advertisers and media companies. The series will focus on relationship building (Relationship Building 101) between vendors and the ad industry, an introduction to ad industry associations (Who’s Who In Advertising) and feature success stories from diverse and women vendors.


Going Beyond Facebook : Teaching Social Media in the Classroom (Faculty Toolkit)


Presented By:
Carrie Brown
Assistant Professor of Journalism
The University of Memphis
March 22, 2011



View this webinar (membership sign-in required)

Click here for a copy of the powerpoint presentation.



This webinar discusses some of the ways in which faculty are utilizing social media in the classroom to introduce students to a changing media landscape, and its impact on advertising and their future careers. Students must begin to foster the meta-skill of applying the best practices of advertising to new media forms in productive, creative, and intelligent ways. Carrie also discusses some possible lesson plans and assignments that help them to build these kinds of skills and awareness.


Using the NSAC for Assessing a Campaign Course’s Learning Outcomes (Faculty Toolkit)


Presented By:
Dr. Sandra H. Utt
Associate Professor
The University of Memphis Department of Journalism
February 24, 2011



View this webinar (membership sign-in required)

Click here for a copy of the powerpoint presentation.



This webinar is designed to help faculty who are teaching advertising campaigns and who would like to use the National Student Advertising Competition as part of an assessment plan.

Universities are being asked to use the student learning outcome model to assess their programs. This model replaces the traditional assessment model that uses faculty degrees, number of full-time faculty, research productivity, resources, facilities, equipment and curriculum, for example, to assess advertising programs.

In the new model:

  • Students will demonstrate an understanding of gender, race ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications
  • Students will understand concepts and apply theories in the use and presentation of images and information
  • Students will think critically, creatively and independently
  • Students will conduct research and evaluate information by methods appropriate to the communications professions in which they work
  • Students will write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve
  • Students will critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness
  • Students will apply basic numerical and statistical concepts
  • Students will apply tools and technologies appropriate for the communications professions in which they work
  • Instead of asking, “what do faculty need to teach,” the student learning outcome question becomes “what do we want students to learn?”


Supplier Diversity 101


Presented By:
Anita Laney
President/Sr. Supplier Diversity Consultant
Professional Partnering Solutions, Inc.
February 17, 2011



View this webinar

Click here for a copy of the presentation. (.PDF 1.36 MB)


Candid Conversation webinars are designed for diverse and women vendors who are interested in doing business with ad agencies, advertisers and media companies. The series will focus on relationship building (Relationship Building 101) between vendors and the ad industry, an introduction to ad industry associations (Who’s Who In Advertising) and feature success stories from diverse and women vendors.


Vendor Success Stories


Presented By:
Eric Harris
President and Partner
Sixth Floor Developers
January 26, 2011



View this webinar

Click here for a copy of the powerpoint presentation.


Candid Conversation webinars are designed for diverse and women vendors who are interested in doing business with ad agencies, advertisers and media companies. The series will focus on relationship building (Relationship Building 101) between vendors and the ad industry, an introduction to ad industry associations (Who’s Who In Advertising) and feature success stories from diverse and women vendors.


Brand:YOU


Presented By:
Donna Farrugia
Executive Director
The Creative Group
March 31, 2010



View this webinar

Click here for a copy of the powerpoint presentation.


To land a job in the competitive creative industry, professionals must view themselves as “brands,” and make sure all of their job-search materials provide a compelling and cohesive brand presence.

In this presentation, Donna Farrugia, executive director of The Creative Group, will provide advice for developing a personal brand that grabs the attention of potential employers. You’ll get ideas for using platforms like LinkedIn and Twitter to establish your credibility, tips for conveying key attributes during a job interview and suggestions for developing stand-out application materials.



Turning Silver into Gold


February 23, 2010

Presented by:

Mary Furlong
Founder & CEO
Mary Furlong & Associates

Stuart Rosenthal
Publisher
The Beacon Newspapers


View this webinar

Click here for a copy of the powerpoint presentation.


Less than 10% of national marketing dollars are currently being spent to reach the “Boomer & Beyond” consumers who hold 80% of the nation’s wealth and most of its disposable income. Why?

Many do not appreciate the rapid growth and potential of this market, and even fewer understand how to target this group effectively.

At our first Web Seminar learn about the size and potential of this huge market and gain useful tips for reaching it effectively.

You will hear from successful serial entrepreneur Mary Furlong, founder of SeniorNet and ThirdAge.com, one of Time Magazine’s “Digital 50 Most Important People” and author of Turning Silver into Gold, and from Stuart Rosenthal, publisher and editor of The Beacon newspapers and president of the North American Mature Publishers Association.



Out of Control Marketing


Presented By:
Gaetan Giannini
Assistant Professor and Chairman of the Department of Business, Management and Economics
Cedar Crest College
January 27, 2010



View this webinar

Click here for a copy of the powerpoint presentation.


Gaetan Giannini, Assistant Professor/Chair, Cedar Crest College, will present an overview of changing dynamics in brand marketing. In the presentation, Gaetan will discuss what happens when "old school" public relations meets upstart social media to give marketers tools that build brand value and increase sales while not straining the firms budget.



Digital Media Revolution in Advertising


Presented by
Simon Bond, Global Head Of Business Development

Proximity Worldwide
December 16, 2009



View this webinar

Click here for a copy of the powerpoint presentation.

Simon Bond, Global Business Director, will be delivering an executive-level overview on the trends, media and methods fueling the new digital revolution and will address the profound implications of this new era on the business landscape, the wired consumer and corporate marketer moving forward. The new digital environment has completely disrupted the legacy modes of business across all industries by upending distribution models, reshaping customer service expectations and transforming marketing from a one-way monologue fueled by insight driven-creative to a complex, multiway dialogue across myriad channels than transcends the meaning of marketing communications itself.

Simon will vividly illustrate the methods by which Proximity has successfully lead clients through this new paradigm by driving digital into the hearts of client organizations for deeper, dynamic and adaptive relationships with consumers, ultimately resulting in indelible marketplace impact. Best-in-class case studies, methods and examples will be presented, dissected and discussed.




Indecency: Fleeting Expletives and Fleeting Nudity


Presented by
Richard M. Goehler, Partner, Intellectual Property Practice Group

Frost Brown Todd LLC
November 10, 2009



View this webinar

Click here for a copy of the powerpoint presentation.

In this webcast, Richard Goehler will take a look at indecency and the FCC and the Courts, including where we've been, where we're at and where we're going

• Background
• The pending litigation
• The Supreme Court's decision -- what it means
• Constitutionality of FCC's position still in question




Tom Joyner, Southwest Airlines and an Engaged Consumer Base:


A study of the fundamentals of forming a culturally relevant strategic business partnership that is mutually beneficial for broadcasters and advertisers

October 21, 2009

Presented by:

Oscar Joyner
COO/President
Reach Media Inc./Tom Joyner Morning Show

Raquel Daniels
Sr. Account Director
African American Marketing
Camelot Communications



View this webinar

Click here for a copy of the powerpoint presentation.



Reach Media Inc./Tom Joyner Morning Show COO/President Oscar Joyner and Camelot Communications, Sr. Account Director, African American Marketing Raquel Daniels discuss the essentials that have lead to a long standing culturally relevant strategic partnership between the Tom Joyner Morning Show and Southwest Airlines. The Web seminar will focus on:

• The mutual value generated by the relationship of industry innovators, Joyner, Southwest Airlines and their media agency Camelot Communications
• Identifying the development of the partnership
• The objectives to reach the African American consumer in relevant environments; measures of success; and ideas that have expanded the business for both parties.

The presentation will identify groundbreaking ideas, cross-platform & grassroots marketing centered on a strong radio show, a changing business marketplace and mutual respect within a partnership. Learn about the resources you have, the relationships a client/agency thrives on and delivering value to the audience as a desired consumer.

*Special joint Diversity & Inclusion presentation with the National Association of Broadcasters Education Foundation




Budget Busters: Bongs, Blogs and Brand Wars



Presented by
Jeffrey Edelstein, Partner, Advertising, Marketing & Media

Manatt, Phelps & Phillips, LLP
Thursday, September 24, 2009



View this webinar

Click here for a copy of the powerpoint presentation.



What do bongs, blogs and brand wars all have in common? They're all in the news, they all have legal ramifications, they all potentially impact your bottom line - and you're all invited to hear how!

  • What laws come into play when a celebrity endorser engages in controversial behavior?
  • What key legal issues should you consider before hiring celebrity talent?
  • Do you know how proposed new federal guidelines may restrict how you use endorsements and testimonials in advertising?
  • Will the proposed federal guidelines help or hinder your brand in the blogosphere?
  • In the race for market share, how do competing brands stay ahead of the game and out of the courts?
  • What brand wars have recently been waged, and how did they come out?
  • What are the ramifications for your brands?



When Shoppers Become Buyers:



Pulling back the curtain on retail’s “golden rule” to reveal new insights into shopper behavior.


Presented by

Jeff Froud, Senior Strategic Planner
OgilvyAction
December 10, 2008



View this webinar

Click here for a copy of the powerpoint presentation.

A new global shopper study, “Shopper Decisions Made In-Store” (SDMIS), reveals what’s truly happening in the world’s retail shopping aisles.

Over 14,000 shopper interviews were conducted in 700 retail outlets across 24 markets globally. The OgilvyAction study spanned five retail channels across six product categories to examine how shopper decisions differ across shopping channels, product categories as well as brands, and how those decisions vary by country and shopper profile.

The widely quoted statistic “70 percent of shopper purchase decisions are made in store” never went far enough to be very useful to marketers. What marketers really need is to understand the different kinds of decisions that shoppers are making and then be able to generate insights that will help them develop smarter and more targeted programs to activate their brands in-store.

In this From the Source Web seminar, Jeff Froud of OgilvyAction will share the results of this study and discuss how brand marketers can make better strategic investment decisions in this weakening economy and use the store more effectively as a vehicle to build sales and equity in their brands.




Social Media and Advertising:
How to Tap Into This Exploding Consumer Phenomenon.
October 15, 2008

Presented by Mike Kelly, senior advisor, Veronis Suhler Stevenson.

Facebook, MySpace, LinkedIn and YouTube are seeing spectacular growth and changing the consumer Internet. So far marketers haven't figured out the right way to communicate on these sites. Digital media executive and AAF board member Mike Kelly will reprise his popular session from this year’s AAF National Conference and explore this fast-growing consumer and advertising platform.

View this webinar


Click here for a copy of the powerpoint presentation.


Questions or comments? Contact fromthesource@aaf.org.