The Century Council to Sponsor 2009 AAF National Student Advertising Competition
Students will compete to create advertisements aimed at fighting binge drinking


ATLANTA—The American Advertising Federation (AAF) announced today that the Century Council, a national not-for-profit organization funded by distillers dedicated to fighting drunk driving and underage drinking, will sponsor the 2009 National Student Advertising Competition (NSAC). The announcement was made at the AAF National Conference 2008 in Atlanta.

“The AAF is pleased to announce the Century Council as the 2009 NSAC sponsor,” said Wally Snyder, AAF president and CEO. “The NSAC offers a unique and valuable opportunity for students to achieve a professional-level educational experience, and it is an honor to have the Century Council participate in what continues to be the leading student advertising competition. Next year’s competition promises to be unique in that it is the first time the contest will ask students to address a social issue that will promote a positive behavioral change.”

The Century Council has worked with America’s colleges and universities to address binge drinking for more than 10 years. Looking forward, the 2009 NSAC represents the first-time students are being asked, on a national basis, to contribute to solving this problem.

“It is absolutely essential that we gain the insights that students can bring in communicating with their peers on this important issue. The Century Council is pleased to have the support of the Ad Council and the American Council on Education in this endeavor that will bring fresh approaches to future initiatives,” said Ralph Blackman, president and CEO of the Century Council. “The Century Council is honored to work with the AAF and sponsor the 2009 NSAC. No one can reach out to young people more effectively than other young people can, which is why we are extremely excited to see how the students plan to address binge drinking through an integrated communications campaign.”

“Binge drinking on college campuses is a serious and growing problem where too often there exists a ‘culture of drinking.’ I am so pleased that we’ll have the collective energy of our industry’s future talent, who are also in the target audience for this issue, help us craft smart and motivating communications,” said Peggy Conlon, president and CEO of the Ad Council.

“The American Council on Education (ACE) is happy to lend our support to the National Student Advertising Competition—particularly with its focus on developing a constructive public service campaign to help address alcohol abuse by college students,” said Terry W. Hartle, ACE’s senior vice president for government and public affairs. “I don’t know a single university president who isn’t already devoting significant resources to curtailing alcohol abuse on campus. The winning entries in next year’s campaign could provide us with even more effective tools for dealing with this important issue.”

Finalists will be selected from the NSAC district competitions and present their work to The Century Council at the AAF National Conference 2009. Many top advertising agencies use this opportunity to recruit the ad industry’s newest talent. Over 150 AAF college chapters are expected to participate in the 2009 competition.

For more information, contact Erica Moulton, communications manager, the Century Council, at moultone@centurycouncil.org or Connie Frazier, executive vice president – AAF Mosaic Center & Education Services, at cfrazier@aaf.org, or (202) 898-0089.

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The Century Council
The Century Council is a leader in the fight to eliminate drunk driving and underage drinking and promotes responsible decision making regarding beverage alcohol. Recognizing nearly twenty years of progress, America’s leading distillers have promoted The Council’s mission by investing more than $175 million in its programs to fight drunk driving and underage drinking. For more information the Century Council, please visit www.centurycouncil.org.

The America Advertising Federation
The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 225 college chapters, the AAF provides over 7,000 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF’s Web site at www.aaf.org.

The Advertising Council
The Ad Council (www.adcouncil.org) is a private, nonprofit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

The American Council on Education
About American Council on Education: Founded in 1918, ACE is the major coordinating body for all the nation's higher education institutions, representing more than 1,600 college and university presidents, and more than 200 related associations, nationwide. It seeks to provide leadership and a unifying voice on key higher education issues and influence public policy through advocacy, research, and program initiatives.