May 30, 2008 Service Awards

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AAF Announces Recipients of Prestigious Service Awards

WASHINGTON, D.C.—The American Advertising Federation (AAF) announced this week the recipients of the prestigious Barton A. Cummings Gold Medal Award and the Betty Riehl Excellence in Service Award. Carla Michelotti, executive vice president and general counsel, Leo Burnett USA, will receive the Barton A. Cummings Gold Medal Award and Joanne Schecter, executive vice president, club services, AAF, will receive the Betty Riehl Excellence in Service Award. The awards will be presented during the AAF National Conference 2008, June 8–10, in Atlanta.

The Barton A. Cummings Gold Medal Award was established by the American Advertising Federation board of directors to recognize distinguished individuals for their volunteer service to advertising through their work with the AAF. The Betty Riehl Excellence in Service Award was established to recognize and honor employees of AAF member clubs, federations, districts and the national AAF.

During her time with the AAF, Carla Michelotti, has always had the unique ability to see the unseen potential in something and capitalize on its strengths. The legal background and expertise she brings to the AAF and the advertising community are unprecedented. Michelotti has served as a key strategist in the development of many industry positions on topics including intellectual property, compliance, contracts, advertising regulation, free speech, privacy, the Internet and e-commerce.

Michelotti has been recognized time and again for her commitment and service to the advertising industry and although she believes all worthy accomplishments are necessarily collective/team efforts, she has said to be most proud of her election to and her work as chairman of the AAF.

Joanne Schecter joined the AAF in 1993 and currently serves as executive vice president of the AAF's club services department. She oversees the 200 member clubs and federations nationwide, and over the years has guided their success. Schecter brings first-hand perspective, having first become involved with the AAF over 20 years ago as an AAF member. She has used her knowledge of club management to write and conduct training seminars and workshops. The Association Leadership Training Program, a program that emphasizes membership retention efforts, strategic planning and volunteerism, has not only helped clubs grow and develop new ideas for club management, but it has also greatly enhanced AAF's value to member clubs.

Schecter has served, nurtured and guided club presidents, district governors, executive directors and members of the AAF's national board of directors and has played a significant role in the member's outstanding understanding and appreciation of the AAF.

For more information, please contact Caitlin Tucker at or (202) 898-0089.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at