May 20, 2008 Getty

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Getty Images Creates New Prize for the National Student Advertising Competition


WASHINGTON, D.C.—Getty Images is expanding its support of the American Advertising Federation’s (AAF) National Student Advertising Competition (NSAC) by establishing an annual prize for the most effective use of imagery in campaigns.

The prize will go to one of the NSAC finalists and includes a $1,500 grant that will go to the winning school’s next NSAC team. Also, the team’s presenters will receive a framed photo from a Getty Images’ collection.

Getty Images has partnered with the AAF as NSAC’S image resource for several years and provides pro bono imagery to the 150 participating colleges and universities that regularly compete in the program. Teams may use up to 10 high-resolution images and film clips in their final projects and an unlimited number of low-resolution images while conceiving ideas. Through these contributions and resources, students receive a learning experience that gives them an edge in the competition as well as their future careers.

The new grant will help offset the costs of participating in the competition, and each year, the competition’s sponsor will be invited to co-brand the imagery award with Getty Images. This year’s NSAC sponsor is AOL, and the NSAC judges, all of whom represent AOL, will choose the winner of this prize at the conclusion of the competition.

“It is an honor to provide these students with the necessary resources to create successful campaigns, and we’re excited to present this prize,” said Peggy Willett, director of community and industry support for Getty Images. “We are especially excited to launch this prize during the current competition. AOL is one of our valued customers, and it is only fitting as this year’s NSAC sponsor, they co-brand this inaugural prize.”

“Getty Images’ has made a tremendous investment in our collegiate members and this project, and their support is one of the things that makes NSAC the premier student competition,” said Wally Snyder, AAF President and CEO.

The prize will go to the team that has the best overall use of imagery, and all NSAC finalists are eligible for this prize, even if they did not use images from the Getty Images collection

The NSAC will take place June 8-9, during the AAF National Conference in Atlanta. For more information, go to www.aaf.org/nsac.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.