September 12, 2007

AAF to Showcase National Student Advertising Competition in New York City

Google Inc. Will Host NSAC Program During Advertising Week New York


WASHINGTON, D.C.—The American Advertising Federation announced today a special educational program to be presented during Advertising Week New York. Big Apple Treasure Hunt: Discovering Today's Advertising Talent introduces AAF's National Student Advertising Competition (NSAC) to the heart of the marketing world—New York City. Google Inc. will host the program, which will demonstrate the extraordinary strength of the NSAC and feature testimonials from past and present corporate sponsors of the competition.

Each year, the NSAC sponsor challenges students from over 200 schools across the United States to develop an integrated marketing campaign for a branding case study outlined by the sponsoring company. After enduring several phases of rigorous competition, the finalists go on to compete at the national competition, where teams present their campaigns to a panel of judges representing the sponsoring companies. The NSAC presents the advertising industry with the finest entry-level talent. Agencies such as Arnold Worldwide, Campbell-Ewald, McCann-Erickson and Leo Burnett Worldwide use this opportunity to recruit top students with refined marketing skills essential to success in advertising.

The AAF is bringing this program to New York City, the hub of advertising, to alert human resources professionals and senior marketing executives looking to acquire tomorrow's young creative "treasures." The NSAC is the ideal opportunity, not only for achieving creative solutions, but also increasing brand visibility through sponsorship. Past NSAC sponsors include the Coca-Cola Company, Bank of America, The New York Times, Toyota, American Red Cross, Chrysler Corporation and Visa USA.

"The AAF's NSAC provides a direct connection between today's brightest talent and the advertising industry," said AAF President and CEO Wally Snyder. "The professionalism of these students speaks for itself. The presentation by the team from the University of Minnesota – Twin Cities will demonstrate just how well-prepared these students are for entry into the world of advertising and illustrate the advanced creative and marketing skills they possess."

In addition to a testimonial from the Coca-Cola Company, the 2007 NSAC sponsor, the AAF welcomes the 2007 NSAC winning team from the University of Minnesota – Twin Cities who will present their "Together" campaign designed for the Coca-Cola classic® brand. AAF Chairman Murray Gaylord, vice president, marketing, NYTimes.com, will also facilitate a question and answer session followed by a brief networking reception.

The program will take place at the offices of Google Inc. in New York City on September 25, 2007, from 10 a.m. – 11 a.m. For more information, please contact Lori Kugman, director, membership services at lkugman@aaf.org or (202) 898-0089.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.