August 7, 2007

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Advertising Industry Honors Innovative Efforts in Multicultural Marketing

AAF Announces Recipients of 2007 Mosaic and Diversity Achievement Awards


WASHINGTON, D.C.—The American Advertising Federation (AAF) has announced the recipients of the 2007 Diversity Achievement and Mosaic Awards, which honor companies who have demonstrated multicultural excellence in advertising. The awards will be presented in conjunction with AAF District Two and will be celebrated at an awards luncheon on September 26, 2007, at the New York Athletic Club as part of Advertising Week New York.

"The Mosaic and Diversity Achievement Awards recognize progressive individuals and corporations that exemplify forward thinking in the enrichment of diversity in advertising," said Wally Snyder, AAF president and CEO. "This year's honorees have embraced advanced marketing techniques and business practices and developed diversity initiatives that not only help improve the bottom line, but also secure a relevant role in a corporate environment of inherent change."

This year's Mosaic Awards featured a new category, Multiethnic Interactive Media. Other categories include Workforce Diversity, Employee Diversity, Multiethnic Ad Campaign, Multiethnic Media Usage, Multiethnic Supplier Partners and Student Diversity Programs. Mosaic Award entries are judged by a panel of senior-level advertising, marketing and communications industry professionals. Judges individually review all entries and the winner of each category is determined in the judges' caucus.

2007 AAF Mosaic Award Honorees

  • Multiethnic Ad Campaign:Burrell Communications Group/Olay (Procter & Gamble) Definity Anti-Aging Launch
  • Multiethnic Media Usage: Turner Broadcasting Systems Inc./Tyler Perry's House of Payne – TBS
  • Multiethnic Interactive Media: Starcom MediaVest NY/Coca-Cola/Timeline
  • Workforce Diversity Program:Starcom MediaVest Group Chicago/L.I.N.K.S.; and Gannett Co., Inc./Talent Development Program
  • Student Diversity Program: THE LAGRANT FOUNDATION/THE LAGRANT FOUNDATION
  • Multiethnic Supplier Partners:Diversity in Promotions, LLC/Toyota Motor Engineering & Manufacturing, North America, Inc./Toyota Supplier Diversity

Past recipients of Mosaic Awards include Verizon and their agency, Burrell Communications; Tyson Foods and their agency, E. Morris Communications; Verizon Corporate Brand Campaign and their agency, La Agencia de Orci; Valassis; McDonald's and their agency, DDB Worldwide – Chicago; DDB Worldwide – New York; and many others.

2007 AAF District Two Diversity Achievements Awards

  • Corporate Leader – Agency: DDB Worldwide
  • Educator: Baruch College
  • Industry Career Achiever:Beatriz R. Perez, senior vice president, integrated marketing, the Coca-Cola Company
  • Industry Influential: Diego Scotti, vice president, global advertising, American Express
  • Role Model: Madhu Malhan, minister of culture, Ogilvy & Mather
  • Trendsetter:Julius Pryor III, vice president, global diversity, consumer and personal care group, Johnson & Johnson

Included in this year's Diversity Achievement Awards are three industry pioneers at the forefront of advertising innovation. Responsible for founding some of the first African-American publishing and advertising companies, these influential individuals are credited for making great strides in the enrichment of diversity in advertising.

2007 AAF Diversity Achievement Pioneers

  • Tom Burrell, founder, Burrell Communications
  • Earl G. Graves Sr., founder, chairman, CEO, Black Enterprise magazine
  • John H. Johnson, founder, Johnson Publishing Company

For more information on the 2007 Diversity Achievement and Mosaic Awards, click here.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.