January 28, 2004

Legislative Activity


Date: January 28, 2004

To:AAF Members and Staff

From:Jeff Perlman, EVP-government affairs
Clark Rector , SVP-government affairs
Jennifer Akridge , manager-government affairs

Re:Bulk E-mail Policy


As a result of the recently enacted national law dealing with the sending of unsolicited commercial e-mail, AAF has adopted the following guidelines relating to sending bulk e-mail to our members, former members or prospects. We suggest that member advertising clubs adopt the guidelines.

  • AAF commercial e-mails to our members and prospective members will include the physical address and phone number of AAF headquarters in the e-mail.
  • Language will be included explaining that the e-mail is a commercial offer. This language may be in either the header or the body of the e-mail. This requirement may be combined with the requirement to include the physical address. For example, the language might read:
    For more information on this offer please contact AAF at:
    1101 Vermont Ave., NW
    Suite 500
    Washington, DC 20005
    (202) 898-0089
  • Commercial e-mails from AAF or one of our affinity partners to AAF members or prospects will include an opportunity for the recipient to opt-out of receiving future e-mails. Both AAF and the affinity partner should offer an opt-out option.

Before sending an e-mail on behalf of an affinity partner (or before the partner sends an e-mail on behalf of the AAF), AAF and the partner will compare lists to insure that all opt-outs are honored.

In the future, we will continue our policy that any e-mail sent by AAF that is primarily commercial in nature will be sent on behalf of no more than one of our affinity partners.

While it is the policy of AAF to provide AAF identification and opt-outs in our bulk e-mails, opt-outs and addresses are only required when the e-mail is primarily commercial in nature.

If you have any questions about this policy please contact us.