February 28, 2005

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AAF Announces New Measurable Media Award

Mary Baglivo, Saatchi & Saatchi NY to Serve as Jury Chair

WASHINGTON, DC— The American Advertising Federation (AAF) announces the inaugural Measurable Media Awards competition. This exciting new awards competition will honor excellence in results-driven advertising, based on outstanding and innovative creative and documented results on effectiveness. To assure that the highest standards of excellence are recognized, Mary Baglivo, CEO, Saatchi & Saatchi-New York, will serve as jury chair.

The Measurable Media Awards are part of AAF's initiative to highlight one of the fastest growing segments of the ad industry. The new awards expand on the FSCI Awards dedicated to Free-standing Inserts (FSI).

The Measurable Media Awards will now include categories concentrating on advertisements or promotions delivered to the home, including newspaper inserts, wrappers, delivery boxes and door hangers in addition to FSI. Single, campaign and mixed-media campaign categories include Cooperative Free Standing Inserts (FSI), Preprinted Inserts, Polybag Advertisements, Newspaper Run-of-press (ROP) ads and Direct Mail.

All entries must be received by April 1, 2005.

Entrants will be required to provide specific campaign information and will be judged equally on planning, strategy, creativity and results. In addition to Baglivo, the judging panel will consist of the best and brightest creative and marketing minds in the advertising industry. Winners will be honored at a gala celebration on June 7 in Nashville during the AAF National Conference and 100th anniversary.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.