March 7, 2005

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American Advertising Federation Hosts Mosaic Career Fair at USA TODAY to Connect Qualified Minority Candidates with Top Corporations


WASHINGTON, DC-The American Advertising Federation (AAF) is connecting nearly 250 talented student advertising candidates with eager recruiting companies by hosting a Mosaic Career Fair at USA TODAY in McLean, Va. on March, 10, 2005. Sponsored by USA TODAY, this all-day recruiting event furthers the AAF's mission to provide companies with direct access to the minority talent they have been seeking. The program will also focus on professional development for university students who anticipate entering the competitive field of advertising.

AAF's Mosaic Career Fairs connect talented minority advertising, marketing and communications students with industry professionals who are seeking entry-level candidates. Students and corporate recruiters are brought together for one day to discuss potential career opportunities. Students will interact with many of the ad industry's foremost companies, including (to date) Arnold Worldwide; August, Lang & Husak Inc.; Campbell-Ewald; Discovery Networks; Eisner Communications; Gannet Co., Inc; The Mall at Prince Georges; McCann Erickson Group; Minority Wealth Magazine; Ogilvy & Mather; Saatchi & Saatchi; TBWA/Chiat/Day; USA TODAY and Weather Bug.

A main mission of the AAF is to help train students to be valuable advertising professionals, with the skills and competencies essential to corporate success. Accordingly, the students will participate in several professional development seminars designed to increase their knowledge about resume writing, interviewing skills, and networking.

The next AAF Mosaic Career Fair, sponsored by Bell South, will take place on April 8 in Atlanta, Ga.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.