June 6, 2005

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Kelloggs' Andy Jung to Lead American Advertising Federation

AAF Elects New Officers and Board Members

WASHINGTON, DC-The American Advertising Federation (AAF) named two industry executives to head the 50,000-member organization, effective July 1, 2005. Andy Jung, senior director of advertising & media services, Kellogg Company, will serve as AAF chairman and Murray Gaylord, vice president, brand marketing, Yahoo!, Inc., will serve as AAF vice chairman. Jung succeeds Jack Griffin, president, Meredith Publishing Group. Board members were voted in by the membership at the AAF National Conference 2005.

O. Andrew (Andy) Jung currently serves as senior director of advertising & media services for the Kellogg Company, where he oversees operations for North America. Jung has been with Kellogg's since 1997. Prior to Kellogg's, Jung spent 6-years as U.S. marketing and product management director for Golden Books Family Entertainment. A graduate of Miami University, he presently serves on the ANA Television Advertising Committee, is on the Executive Committee & Scholarship Chairman of the Family Friendly Programming Forum and sits on the Board of Directors of the Ad Council.

Murray Gaylord is vice president, brand marketing for Yahoo!, Inc., the No. 1 global Internet brand1. In his role, Gaylord is focused on continuing to build and enhance Yahoo!'s leading global brand. Among the teams that Gaylord leads are the creative department, trade and broadcast services marketing, and community relations. A veteran of the advertising industry, Gaylord joined Yahoo! in March 2000 to develop and lead Yahoo!'s initiative to form comprehensive relationships with advertising agencies and represent Yahoo! in the advertising community. Gaylord has played a major role in the advertising industry's effort to create new standards, guidelines and terms and conditions for online advertising.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.