August 18, 2005

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AAF Announces Honorees of the AAF Mosaic Awards and AAF District Two Diversity Achievement Awards, the Premier Honors in Multicultural Marketing

WASHINGTON, DC- The American Advertising Federation (AAF) today announced the winners of the prestigious Mosaic Awards honoring companies that are at the forefront of advertising to the ethnic consumer, as well as those that incorporate the spirit of the AAF Mosaic Principles and Practices into their corporate philosophies. AAF District Two also announced the honorees for their coveted Diversity Achievement Awards, which recognize those individuals and companies that have made significant strides towards a diverse advertising industry. Together, these awards comprise the premier advertising industry honors for multicultural marketing initiatives.

2005 AAF Mosaic Awards Honorees
Multicultural Ad Campaign
Client/Agency: InBev/Lápiz, Integrated Hispanic Marketing
Client/Agency: Johnson & Johnson/Lowe Worldwide

Multicultural Media Usage
Client/Agency: Tyson Foods/Lopez Negrete Communications

Multicultural Supplier Partners
Client/Agency: Staples/El Diario La Prensa & La Opinion

Student Diversity Programs
BrownPartners Multicultural Marketing

Workforce Diversity
DaimlerChrysler Corporation

2005 AAF District Two Diversity Achievement Awards
Corporate Leader

Doug Alligood, senior VP, special markets, BBDO

Industry Career Achiever
Dr. Henry McKinnell, chairman, Pfizer

Industry Influential
Daryl Hazel, president, Ford Motor Company

Role Model
Jerri DeVard, SVP brand management and marketing, Verizon

Esther Lee, SVP, chief creative officer, The Coca-Cola Company

"Eleven years ago, District Two pioneered in recognizing individuals and corporations who were championing the cause of multiculturalism in our industry. I salute the 2005 Diversity and Mosaic honorees who carry on this great tradition," said Leslie Winthrop, founding partner, AAR and awards event co-chair.

"The Mosaic and Diversity Achievement Awards recognize companies and individuals that revel in the opportunities of the multicultural marketplace," added Wally Snyder, AAF president & CEO. "This year's honorees are prime examples of those that utilize revolutionary creativity to successfully advertise to unique and powerful ethnic markets."

The awards will be presented during Diversity/Mosaic Day on Wednesday, September 28 at the New York Athletic Club during Advertising Week New York. The Diversity/Mosaic events kick off at 8:30 a.m. on September 28 with a series of panels featuring industry leaders from the country's largest advertising agencies, client companies and media organizations. The Forum will be followed by a star-studded awards luncheon combining District Two's Diversity Achievement Awards and AAF's Mosaic Awards.

Past recipients of the Mosaic Awards include Procter & Gamble and their agencies Carol H. Williams and Grey Advertising; Allstate Insurance and its agency Kang & Lee Advertising, Pepsi-Cola of North America, Kraft Foods, Inc., McDonald's Corporation and individuals such as the late John H. Johnson of Johnson Publishing Company, Clarence O. Smith of Essence Communications, Eduardo Caballero of Caballero Television and many others. Diversity Achievement awards have gone to individuals such as Carlos Gutierrez (Kellogg Company and U.S. Secretary of Commerce), Bob Wehling (Procter & Gamble), Judy Hu (GE), Roy S. Roberts (General Motors), Spike Lee, Keith Reinhard (DDB), David Bell (IPG), Indra Nooyi (Pepsi-Cola) and the late Jay Chiat. Corporate awardees include AT&T, Coca-Cola, Johnson & Johnson, Pfizer and many others.

For more information on the Mosaic Awards, contact Connie Cannon Frazier at (202) 898-0089 or For sponsorship opportunities, please call 1-800-835-9946 or visit For information on the Diversity Achievement Awards, contact Pat Martin at (212) 644-0790, ext. 24 or

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at