May 31, 2007

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Advertising Industry Celebrates Multicultural Advancement

Diversity Achievement and Mosaic Awards Nomination Deadline June 18


Washington, D.C.—The American Advertising Federation (AAF) and District Two announced this week the 2007 Diversity Achievement and Mosaic Awards & Forum. The awards will be presented at the New York Athletic Club, September 26, 2007, as part of Advertising Week New York. The AAF is currently accepting Mosaic Award entries for campaigns and programs that demonstrate exceptional success advancing multiculturalism in advertising. Agencies, advertisers and media companies must submit entries by June 18, 2007.

This year's Mosaic Awards will feature a new category, Multiethnic Interactive Media. Other categories include Workforce Diversity, Employee Diversity, Multiethnic Ad Campaign, Multiethnic Media Usage, Multiethnic Supplier Partners and Student Diversity Programs. Mosaic Award entries are judged by a panel of senior-level advertising, marketing and communications industry professionals. Judges individually review all entries and the winner of each category is determined in the judges' caucus.

The AAF hosted its first Mosaic Awards & Forum program in 2001 to recognize successful multicultural marketing and diversity efforts. In 2004, the AAF and its District Two joined forces to present the Diversity Achievement and Mosaic Awards & Forum. District Two represents roughly 10 percent of AAF club membership and covers the regions of New York, New Jersey, Pennsylvania, Delaware, Maryland and Washington, D.C. Since the commencement of the partnership, the Diversity Achievement and Mosaic Awards & Forum have become Advertising Week New York's premier diversity and multicultural event.

Mosaic Awards entry materials are available at here. Sponsorship inquiries should be directed to Connie Frazier, executive vice president – AAF Mosaic Center and Education Services at cfrazier@aaf.org. For more information regarding Mosaic Awards entries, contact Andrea Burnside, manager – AAF Mosaic Center and Education services, at aburnside@aaf.org. For Diversity Achievement Awards Nominations, contact Pat Martin at (212) 644-0790.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.