December 21, 2005

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Student ADDY® Awards Showcase Talents of Future Ad Leaders


WASHINGTON, D.C. — To promote both creativity and educational standards in the advertising profession, the American Advertising Federation (AAF) is hosting the second annual Student ADDY Awardsprogram, which is designed specifically for college students. The national program, which debuted in 2004, parallels the three-tiered professional ADDY Awards competition and offers a $1,000 cash prize for the National Best of Show–winning entry.

"As evidenced by the extraordinary work in the inaugural Student ADDYs last year, advertising students have enviable creative enthusiasm and talent on par with many professionals," said Wally Snyder, AAF president & CEO. "The chance to be recognized by top judges in their future profession is a coveted and rare opportunity for these leading talents."

The Student ADDY Awards have an abbreviated set of categories that cover all major aspects of the advertising and design industry. This structure provides a competitive framework and allows students to showcase their talent. The work is held to the high creative standards established by the ADDY Awards and are judged by a leading panel of talented creative professionals and experienced ADDY judges. The national student awards will be presented at the AAF National Conference and ADDY Gala Awards Show on June 11, 2006.

In conjunction with AAF's National Ad 2organization, an organization for young professionals in the advertising industry (age 32 and younger), the best of show winner at the national Student ADDY Awards will also receive a $1,000 cash prize. College students at any accredited institution are eligible to participate. Students should check with the AAF to find a local, AAF-affiliated club and contact the nearest local club for entry information. Visit www.StudentADDYs.com for additional entry information and www.Ad2.org for more information on National Ad 2.

ADDY Awards Contact: Jeremy Hoders, (202) 898-0089 or jhoders@aaf.org

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The ADDY Awards Competition is a three-tier national competition conducted annually by the American Advertising Federation. The ADDY Awards Competition is the advertising industry's largest and most representative competition for creative excellence. The ADDY Awards honor excellence in advertising and cultivate the highest creative standards in the industry. With more than 60,000 entries and three separate judgings, the ADDY Awards are the world's largest advertising competition and arguably the toughest. Each fall the competition begins at the local level with 200 AAF member clubs nationwide. The local winners advance to 14 district competitions, and those winners advance to the national finals. Less than one percent of entries receive a national ADDY Award. Learn more about the ADDY Awards at www.addycompetition.com.

The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.