January 9, 2006

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AAF National Conference 2006 in San Francisco, June 11–13

WASHINGTON, D.C., January 9, 2006—The AAF National Conference 2006, which will take place in the San Francisco Bay Area, will address dynamic changes in the marketing landscape and offer creative solutions to advertisers, media and agency professionals. The conference will be held June 11–13 at the Hyatt Regency San Francisco in Embarcadero Center.

"With the theme Pixel Shift: Take Charge of Change, this year's conference will provide unprecedented access to the industry's most successful change agents. You'll learn cutting-edge business strategies that will propel your business into the top tier," said conference chair Murray Gaylord, VP – brand marketing, Yahoo! Inc., and AAF vice chair. "As home to a number of the world's leading high-tech corporations, San Francisco offers the perfect environment for showcasing the dynamically shifting advertising environment."

"The AAF National Conference 2006 will give you unprecedented access to valuable business tactics by revealing future forecasts for the ad business," added Wally Snyder, AAF president & CEO. "To remain competitive and current, San Francisco is where you need to be June 11–13."

In keeping with its consistent program of high-powered speakers and valuable professional development opportunities, the AAF National Conference 2006 will feature the prestigious ADDY®Awards on June 11 and the National Student Advertising Competition June 11–12, sponsored this year by Postal Vault. The Club Achievement Awards presentation will take place on June 13 at the President's Gala, celebrating AAF ad clubs and federations that have displayed exceptional skill in club management.

The AAF National Conference is also home to Ad Expo 2006, the advertising industry's premier exhibition. Held June 12–13, Ad Expo 2006 will showcase more than 60 companies offering business solutions and opportunities in the media, marketing and agency arenas.

Leading advertising executives from corporations, media, advertising agencies and academia are anticipated at this year's conference, the advertising industry's largest professional gathering. Visit www.aaf.org/conferenceoften for continual updates and additional details, and for sponsorship opportunities, contact Lori Kugman at (800) 999-2231 or lkugman@aaf.org.\

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.