May 18, 2006

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World-Renowned Actor and Comedian Joe Piscopo to Host AAF's ADDY® Awards June 11


WASHINGTON, D.C., May 18, 2006—Beloved comedian and actor Joe Piscopo, former Saturday Night Livecast member and creator of iconic comedic characters, will be the celebrity master of ceremonies at the American Advertising Federation's (AAF) ADDY Awards gala on June 11, 2006. The premier advertising awards show, the ADDY Awards will be held in conjunction with the AAF National Conference 2006in San Francisco and will feature the announcement of award winners, including the coveted ADDY Best of Show.

For almost 20 years, Joe Piscopo has proven to be one of show business' brightest lights. In 1980, he was chosen to join Saturday Night Live. By the time he left the show in 1985, Piscopo had left his mark on the program, and the nation, thanks to his wide range of hilarious original characters and celebrity impersonations, including Frank Sinatra, who had repeatedly endorsed Piscopo's portrayal of him.

Advertisers have long appreciated Piscopo's unique relationship with his public. He has been featured in two long-running ad campaigns, for Miller Lite Beer and Bally's health spas. His acting talent has been showcased in many movies, including star turns in Wise Guys, Johnny Dangerously and his dramatic, critically acclaimed performance in Jonathan Parker's Bartleby. Piscopo starred on Broadway as disc jockey Vince Fontaine in Grease!and also recently won acclaim for his dramatic guest-starring roles on the NBC drama Law and Order. Piscopo also appeared on the HBO series Arli$$ and as a guest on the FOX News Channel and the nationally syndicated television show Extra. His voice was heard on the Nickelodeon comedy series The 1000 Deeds of Eddie McDowd, and he was featured as Santa Claus in the ABC-TV Special Dear Santa.

Although his unique talents are in constant demand from show business quarters, Piscopo devotes an extraordinary amount of time to nonprofit and charitable activities. His willingness to perform at benefit functions knows no limits. Near and dear to Piscopo's heart is Jersey Joe's Gyms, a Newark program involving the city's police department and Boys & Girls Club. As a result of this work, Piscopo started his own foundation, the Positive Impact Foundation, which creates positive media for at-risk youth. For more information, please visit www.positiveimpactfoundation.org

The ADDY Awards (www.addycompetition.com) are the advertising industry's largest and most representative competition, recognizing creative excellence and the very best advertising worldwide. The ADDY Awards gala will take place June 11, at the Hyatt Regency Embarcadero, San Francisco, Calif., at the AAF National Conference 2006. For ticket information, contact Lucille Hill at (202) 898-0089 or lhill@aaf.org.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.