June 12, 2006

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Coca-Cola Selected as 2007 AAF National Student Advertising Competition Sponsor

SAN FRANCISCO, CALIF., June 12, 2006—The American Advertising Federation (AAF) announced that the Coca-Cola Company, the iconic American beverage company, will sponsor the 2007 National Student Advertising Competition (NSAC).

Said Wally Snyder, AAF president & CEO, "The AAF is honored to have the Coca-Cola Company, one of the world's foremost advertisers, as our 2007 NSAC sponsor. Known as the premier student advertising competition, the NSAC continues to offer an excellent vehicle for participating students to achieve a professional-level educational experience."

Seventeen teams of student finalists will be selected to present their work to the Coca-Cola Company at the AAF National Conference 2007. This unique educational experience will have college students developing an advertising campaign that will be judged in regional competitions. Regional finalists will then go on to the national competition, where many top agencies use this opportunity to scout the ad industry's newest talent.

The NSAC requires students to complete a six-month-long advertising assignment, posed by a sponsoring corporation. The assignment is often included as part of the advertising curricula at colleges with AAF chapters. Assignment packages will be mailed in early fall.

Previous NSAC sponsors have included Yahoo! Inc., VISIT FLORIDA, Toyota Motor Sales USA, Postal Vault, Bank of America, DaimlerChrysler, The New York Times, Hallmark Cards and Frito-Lay.

The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola®, recognized as the worlds most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke®, Fanta® and Sprite®, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the company's beverages at a rate exceeding 1.3 billion servings each day. For more information about the Coca-Cola Company, please visit www.coca-cola.com.

NSAC contact: Connie Frazier, executive vice president – AAF Mosaic Center & education services, (202) 898-0089 or cfrazier@aaf.org

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.