June 8, 2007

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AOL to Sponsor 2008 AAF National Student Advertising Competition


LOUISVILLE, Ky.—The American Advertising Federation (AAF) announced today that AOL will sponsor the 2008 National Student Advertising Competition(NSAC). The announcement was made at the AAF National Conference 2007 in Louisville, Ky.

"The AAF is pleased to announce AOL as the 2008 NSAC sponsor," said Wally Snyder, AAF president and CEO. "The NSAC offers a unique and valuable opportunity for students to achieve a professional-level educational experience, and it is an honor to have AOL participate in what continues to be the leading student advertising competition."

"AOL is thrilled to partner with the AAF and sponsor the 2008 NSAC," said Kevin Conroy, executive vice president for AOL. "These young people represent the future of the advertising industry, and we are excited to see what these outstanding students will create for AOL."

Each year, a corporate sponsor provides a case study outlining the history of its product and current advertising situation. Students must research the product and its competition, identify potential problem areas and devise an integrated communications campaign for the client. Finalists will be selected from the regional NSAC competitions and present their work to AOL at the AAF National Conference 2008. Many top advertising agencies use this opportunity to recruit the ad industry's newest talent.

Previous NSAC sponsors include the Coca-Cola Company, Yahoo!, VISIT FLORIDA, Toyota Motor Sales, Bank of America, DaimlerChrysler, The New York Times, Hallmark Cards, Inc. and Visa USA.

For more information, contact Connie Frazier, executive vice president – AAF Mosaic Center & Education Services, at cfrazier@aaf.org, or (202) 898-0089.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.