Joanne Schecter

Executive Vice President, AAF Club Services


Joanne Schecter Joanne Schecter joined the staff of the American Advertising Federation in 1993. As executive vice president of AAF club services, she oversees the success of the 200 AAF member clubs and federations nationwide.

Schecter has extensive experience with association management and uses this background to write, manage and conduct training seminars and workshops on strategic club management. Schecter also manages the AAF club services department, which is responsible for the services and benefits available to AAF member clubs. In addition, she is the staff liaison to the AAF Council of Governors and executive directors network. She also works closely with the AAF national board of directors.

Schecter brings the member perspective to her position after first becoming involved with the AAF network over 20 years ago as an AAF member. She served on the board of directors for the Utah Advertising Federation where she was elected club president in 1988. Under her leadership, the Utah Advertising Federation was honored as the AAF Club of the Year in 1989. Schecter was subsequently named President of the Year.

From 1990 to 1993, Schecter was the executive director of the Advertising Club of Los Angeles where she managed this major market club serving over 1,200 members. In 1993 Schecter was responsible for the club taking top honors as AAF Club of the Year.

Joanne Schecter’s professional career includes experience as an account executive for advertising agencies including Borders, Perrin and Norrander/Seattle & Salt Lake City and Harris & Love Advertising/Salt Lake City and as director of promotions and public relations for Dixon Paper Company, Salt Lake City.