Wally Snyder

AAF President Emeritus


Wally S. SnyderWally Snyder joined the American Advertising Federation in October 1985 as senior vice president, government relations. He was promoted to executive vice president, government relations in June 1990 and became president and CEO on January 1, 1992. In September of 2008, he retired after 23 years of dedicated service to the AAF.

As president and CEO, Snyder serves as the AAF’s chief spokesman. Representing nearly 50,000 members — including 130 corporate members, 210 local ad federations and 210 college chapters — Snyder often testifies before federal and state lawmakers on issues of importance to the advertising industry.

Snyder also serves the industry as a board member of several national organizations, including The Ad Council, The AAF Foundation, the Advertising Educational Foundation and the National Advertising Review Council, which oversees advertising self-regulation. During his career, Snyder has written articles for several publications, including Advertising Age, Marketing and Media Decisions, The Journal of Advertising Research, Marketing and Communications, American Advertising magazine and Food and Drug Reports. Considered an industry expert, he has also appeared on national news programs on CNBC, CNN and Fox News.

Prior to joining the AAF, Snyder was associate director for advertising practices at the Federal Trade Commission’s Bureau of Consumer Protection, where he served as principal adviser to the FTC on advertising issues. Snyder also served as the FTC’s liaison officer to the Food and Drug Administration and worked on a number of congressional proceedings involving the FTC.

A 16-year veteran of the FTC, Snyder joined the Commission as a trial attorney and was involved in litigation for a variety of cases. Before signing on at the FTC, Snyder spent two years as an officer in the US Army.

Snyder is a graduate of the University of Iowa, where he was elected student body president, and received his Juris Doctor degree from the University of Iowa College of Law. He is a member of the bar of the District of Columbia.

He and his wife, Jean Magnuson Snyder, have two sons and reside in Washington, D.C.