The Unifying Voice

The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 226 college chapters, the AAF provides 8,000 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations.

AAF Flag

The AAF flag flying outside
The Waldorf=Astoria
in New York City

AAF Mission

The American Advertising Federation protects and promotes the well-being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.

    Here's what the AAF does:

  • Brings members together to yield creative business solutions.
  • Protects and promotes advertising at all levels of government through grassroots activities.
  • Educates members on the latest trends in technology, creativity and marketing.
  • Provides programs to assist local association volunteer leadership.
  • Presents the industry with its future leaders.
  • Honors advertising excellence.
  • Promotes diversity in advertising by encouraging the recruitment of people of diverse cultures.
  • Applies the communication skills of its members to help solve community concerns.

James Edmund Datri

AAF President & CEO

James Edmund Datri

As president and CEO, Datri serves as the AAF’s national leader and chief spokesman and represents nearly 40,000 members.» Read Bio

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Contact the AAF

The American Advertising Federation
1101 Vermont Avenue, NW
Suite 500
Washington, DC 20005-6306
phone: (202) 898-0089
fax: (202) 898-0159
Complete our Contact Form

Ethics & Principles

#4 - Bait Advertising

Advertising shall not offer products or services for sale unless such offer constitutes a bona fide effort to sell the advertising products or services and is not a device to switch consumers to other goods or services, usually higher priced.» Read the Complete List

Enjoy Advertising

Advertising. The way great brands get to be great brands.

This multi-year integrated advertising campaign sought to reinforce advertising’s strategic importance at a time of fundamental change in the business environment. » Read the Great Brands Story» View Commercials


AAF Celebrates 100th Anniversary

As the longest running trade association of its kind, the AAF recently celebrated its 100th anniversary. » Learn More