Regulatory Corner

Date: May 8, 2001
To: AAF Key Contacts
From: Jeff Perlman, EVP-government affairs & general counsel
Clark Rector, VP-state government affairs
Re: Direct-to-Consumer Advertising

The Senate Commerce Committee has scheduled a May 15 hearing where it is indicated that the topic will be direct-to-consumer advertising. There is no witness list available. However, we have learned PHRMA and the FDA have been invited. The advertising community expects to be represented at this hearing as well. If this direct-to-consumer advertising hearing takes place, it will be the first time that the topic has been the specific subject of a Congressional hearing.

We will keep you updated.

If you have any questions or comments, please do not hesitate to contact either of us at 202-898-0089 or at crector@aaf.org or jperlman@aaf.org.