2006 Highlights

September 27, 2006
New York Athletic Club
180 Central Park South
New York City

The American Advertising Federation and District Two, the two forces that have actively pursued the goal of a more inclusive advertising industry for the past 11 years, partnered to present their Diversity Achievement and Mosaic Awards & Forum as part of the Advertising Week New York.

American Advertising Federation and District Two Diversity Achievement and Mosaic Awards

2006 Mosaic Award Winners

"Advertiser/Agency of the Year"
Verizon "Realize" Campaign/Burrell Communications
Multicultural Ad Campaign: Tyson Foods/E. Morris Communications
Multicultural Media Usage: Verizon Corporate Brand/La Agencia De Orcí
Multicultural Supplier: No Winner
Employee Diversity: Valassis
Workforce Diversity: McDonalds/DDB Worldwide – Chicago
Multicultural Student Career Development: DDB Worldwide/NY

Listen to audio clips from the forum sessions!
See photos from the event!
Jump to forum schedule.
Jump to luncheon schedule.
Download printable PDF (89k) of the schedules.
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2006 Honorary Committee Members:

Byron Lewis
Byron Lewis
Uniworld Group
Cynthia Park
Cynthia Park
Kang & Lee Advertising
David Bell
David Bell
Interpublic Group
Rich Stoddart
Rich Stoddart
Leo Burnett USA
Jo Muse
Jo Muse
Muse Communications
Jerri DeVard
Jerri DeVard
Verizon Communications
Ann Fudge
Ann Fudge
Young & Rubicam Brands
Frank Cooper
Frank Cooper
Pepsi-Cola Company
Julius Pryor III
Julius Pryor III
Johnson & Johnson
Kunda
Dolores Kunda
Lápiz
Louis Carr
Louis Carr
Black Entertainment Television
Hector Orci
Hector Orci
La Agencia de Orci & Asociados
Carol Sagers
Carol Sagers
McDonald's Corporation
Carmen Baez
Carmen Baez
Das Latin American/Omnicom Group
Jonathan Rodgers
Jonathan Rodgers
TV-One
O. Andrew Jung
O. Andrew Jung
Kellogg Company
Mike Federle
Mike Federle
Fortune Magazine
Tom Burrell
Burrell Communications Group
Tom Burrell
Denise Warren
Denise Warren
NYT Media Group
Zan Ng
Zan Ng
Admerasia


Diversity Achievement and Mosaic Forum Schedule

Inclusive Idea Exchange
Wednesday, September 27, 2006, New York Athletic Club, New York
Schedule  
8:00 a.m. Continental Breakfast
8:25 a.m. Welcome
Wally Snyder
President & CEO
American Advertising Federation

Forum Session One  
8:30 a.m. Retention and Promotion of Multicultural Talent
Moderator
Julius Pryor III
Vice President, Global Diversity
Consumer & Personal Care Group
Johnson & Johnson

Panelists
Neil Golden
Vice President of Marketing & Strategic Planning
McDonald's Corporation

Robert Mendez
Senior Vice President of Diversity
Disney-ABC Television Group

Barbara Rozman
Vice President, Manager of Human Resources
Campbell-Ewald

Tiffany R. Warren
Director, Multicultural Programs and Community Outreach
Arnold
9:45 a.m. Break

Forum Session Two  
10:15 a.m. The Future of Multicultural Marketing

Moderator
Andrea Fant-Hobbs
Vice President, Brand Management and Media Services
Verizon Communications

Panelists
Byron Lewis
Chairman & CEO
UniWorld Group

Larry Moskowitz
Vice President, Strategic Planning
Kang & Lee Advertising

Hector Orci
CEO
La Agencia de Orci & Asociados

Gwendolyn M. Kelly
Senior Marketing Manager, African-American and Asian-American Initiatives
Wal-Mart Stores, Inc.

Rudy Rodriguez
Director, Multicultural Marketing
General Mills, Inc.



Diversity Achievement and Mosaic Awards Luncheon Program
Master of Ceremonies Lesli Foster, W*USA 9 Weekend Morning News Anchor
11:30 a.m. – Noon Diversity Achievement and Mosaic Awards Luncheon
Welcome Wally Snyder, President & CEO, American Advertising Federation
Nick Ferrari, CEO, Erdos & Morgan & Governor, District Two
Hector Orci, CEO, La Agencia de Orci & Asociados & Chair, Mosaic Council Executive Committee
Opening Remarks Jerri DeVard, Senior Vice President, Brand Management & Marketing Communications, Verizon Communications
Luncheon  
Remarks Andy Jung, Senior Director of Advertising & Media Services, Kellogg Company & AAF Chairman

Presentation of Diversity Achievement Awards Industry Career Achiever – Marlene V. Coulis, Vice President, Brand Management, Anheuser-Busch
Industry Influential – Dolores Kunda, President & CEO, Lapiz Agency
Educator – Stephen J. Sweeny, Ph.D., President, the College of New Rochelle
Corporate Leader Advertiser – AOL
Corporate Leader Agency – BBDO
Pioneers of Diversity – Robert L. Johnson, Founder, BET, Ed Lewis and Clarence Smith, Founders, Essence, Byron Lewis, Founder, Uniworld
Presentation of Mosaic Awards Advertiser of the Year – Verizon Communications
Agency of the Year – Burrell Communications Group
Multicultural Ad Campaign – Tyson Foods, Inc., and E. Morris Communications, Inc.
Multicultural Media Usage – Verizon and La Agencia de Orci & Asociados
Employee Diversity – Valassis
Workforce Diversity – McDonald's and DDB Chicago
Multicultural Student Career Development – DDB Worldwide

Special Recognition
Wunderman New York
Lavelle Murray Advertising
La Agencia de Orci & Asociados
Recognition of Diversity Achievement and Mosaic Awards & Forum Program Committee Members
Recognition of Mosaic Council Executive Committee  
Closing Remarks Wally Snyder, President & CEO, American Advertising Federation







Principal Underwriter



Diversity Champions

 



Diversity Partners

 


Diversity Advocates
BBDO
BET
DDB Worldwide
Dieste Harmel & Partners
Ford
Johnson & Johnson
La Agenica de Orci
Leo Burnett USA
News Corporation
Ogilvy & Mather
Pepsi-Cola Company
Valassis
Walt Disney Company
Yahoo!
Young & Rubicam Brands




Diversity Friends
Arnold
Burrell Communications Group
GlobalHue
Heineken
Meredith Corporation
Rapp Collins Worldwide
Saatchi & Saatchi
TV-One
Wall Street Journal

Diversity Achievement Award Categories
Click here to learn about the Diversity Achievement Awards.

All proceeds from this event were used to support the diversity and multicultural programs undertaken by the American Advertising Federation and District Two.