Mosaic Center on Multiculturalism

The AAF Mosaic Center on Multiculturalism implements all AAF multicultural and diversity initiatives and is the only national ad industry resource of its kind. The Center was formed to expand AAF's well-established leadership capabilities on multicultural marketing/advertising and diversity issues. The Center's mission includes development of new programs and services to meet evolving corporate and governmental needs for education, strategic recommendations and access to business and human resources. The AAF Mosaic Council serves as the advisory board to the Center.

AAF Mosaic Council

The AAF's Mosaic Council is an established infrastructure of national advertisers, general market and minority advertising agencies, media organizations and suppliers. As the advertising industry's premiere "think tank" on diversity and multiculturalism, the council identifies best practices for achieving greater industry diversity and multiculturalism while advancing the common interest of all industry segments.

AAF's Mosaic Principles and Practical Guidelines

This document provides guidelines to help companies leverage growth opportunities in multicultural markets and to build successful multicultural marketing and advertising teams.

Mosaic Awards

This annual initiative recognizes successful integrated multicultural marketing and diversity efforts that demonstrate the spirit of AAF's Mosaic Principles and Practical Guidelines.

Mosaic Career Fairs

Mosaic Career Fairs connect talented minority advertising, marketing and communications students with industry professionals who are seeking entry-level candidates. Students and corporate recruiters are brought together for one day to discuss potential career opportunities. The students also participate in a professional development seminar designed to increase their knowledge about resume writing, interview skills and networking.

AAF's Most Promising Multicultural Students

The AAF's Most Promising Multicultural Students Program acknowledges those minority students who are deemed exceptional by their college professors and advisers. The program commenced in 1997, in response to the advertising industry's concerns regarding identifying top minority talent for entry-level positions. Since the program's inception, AAF and its sponsoring partners have assisted in connecting the ad industry with hundreds of outstanding minority career candidates.

The program has been expanded to provide more students with the opportunity to meet recruiters from major ad agencies, media companies and client organizations and to participate in professional development workshops. The industry immersion component of the program gives the students exposure to the inner workings of major industry companies.

The students are acknowledged for the accomplishments at the Building Bridges for Our Future luncheon.

Most Promising Minority Students: Academic Profile & Employment Survey Topline Results 2013, 2012, 2011, 2010, 2009, 2008, 2007

Mosaic Alumni & Friends Association

The Mosaic Alumni & Friends Association (MAFA) connects advertising and communications professionals of color who are alumni of the AAF Most Promising Multicultural Students Program , the National Student Advertising Competition (NSAC), Mosaic Career Fairs, AAF College Chapters, Alpha Delta Sigma Honor Society and supporters of the AAF Mosaic Center’s mission to advance diversity in this industry. MAFA members are able to maintain and build new relationships with a network of advertising and communications professionals, participate in career development initiatives, support minority youth aspiring to enter the business and stay knowledgeable and involved in industry diversity and inclusion efforts.

Mosaic Vendor Fair

The Mosaic Vendor Fair is a one-day event designed to provide diverse and women-owned vendors with the opportunity to connect with advertising agencies, advertisers and media companies and learn about the company’s minority supplier programs.

Whitepaper: Agency C-Suite Roundtables on Supplier Diversity (2010)

Whitepaper: Agency C-Suite Roundtables on Supplier Diversity (2009)

AAF Thought Leadership Forums

Thought Leadership: Boomer's Perspective on Multicultural Brand Messaging and Media Content

Thought Leadership: Millennials Perspective on Diversity & Multiculturalism (2011-2012)

Initiative Future Board

As part of AAF’s mission to protect and promote the well-being of advertising, AAF Education Services provides numerous programs and resources to educate the next generation of advertising professionals. We have a network of over 200 college chapters nationwide with approximately 6,200 student members. Since its existence, AAF Education Services has helped college students successfully transition from academia to the professional real-world. We offer several unique opportunities to our student members more.

Industry Education & Information
Working in conjunction with AAF's Council on Multiculturalism, the Mosaic Center advances its primary mission of educating American companies on new growth opportunities by providing customized seminars, researching best practices and by hosting exclusive forums for top corporate executives.

Government Relations
The AAF Mosaic Center on Multiculturalism serves as the advertising industry's primary educational resource for federal government including Congress and regulatory agencies on issues relating to advertising and multicultural marketing.

Crain Diversity Grants

Recognize local advertising association diversity initiatives.