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Research


Most Promising Minority Students: Academic Profile & Employment Survey Topline Results 2013 (2013)

47 students who participated in the AAF Most Promising Minority Students program in
New York City, February 4–6, 2013, completed an onsite questionnaire regarding their
employment preferences. This white paper is a summary of the results.

Thought Leadership: Boomer's Perspective on Multicultural Brand Messaging and Media Content (2012)

This paper discusses key insights attained from the seven panels that comprised the Thought Leadership Forum, “A Boomer’s Perspective on Multicultural Brand Messaging” (April 26, 2012), and from academic and trade literature that assists in providing wider context. It is important to note while reading and applying insights, that the students and professionals who participated in the forum are all affiliated with the AAF and do not represent all Boomers or all marketing and advertising executives.

Most Promising Minority Students: Academic Profile & Employment Survey Topline Results 2012 (2012)

52 students who participated in the AAF Most Promising Minority Students program in
New York City, February 1–3, 2012, completed an onsite questionnaire regarding their
employment preferences. This white paper is a summary of the results.

Thought Leadership: A Millennials Perspective on Diversity & Multiculturalism (2011-2012)

In an effort to build relationships, which will largely contribute to the advertising industry’s agenda for years to come, The American Advertising Federation provided an opportunity to explore critical issues through its Thought Leadership Forum. The remainder of this paper discusses key insights attained through the American Advertising Federation’s, “A Millennial Perspective on Diversity and Multiculturalism.” The following summarizes key insights from the panels in the five cities that participated in the Thought Leadership Forum (Chicago, Los Angeles, New York, Minneapolis and Washington, DC). It’s important to note
when reading and applying the insights, that the students and professionals are all affiliated with the American Advertising Federation and do not represent all Millennials and all marketing and advertising executives. The insights section is divided into two major categories: (1) to give greater understanding as to how advertisers can better reach Millennials in their campaigns and (2) to give greater understanding to perceptions of diversity,
multiculturalism and inclusion and how those concepts effect the advertising workforce.

Most Promising Minority Students: Academic Profile & Employment Survey Topline Results 2011 (2011)

51 students who participated in the AAF Most Promising Minority Students program in
New York City, February 1–3, 2011, completed an onsite questionnaire regarding their
employment preferences. This white paper is a summary of results.

Most Promising Minority Students: Academic Profile & Employment Survey Topline Results 2010 (2010)

52 students who participated in the AAF Most Promising Minority Students program in
New York City, February 2–4, 2010, completed an onsite questionnaire regarding their
employment preferences.This white paper is a summary of results.

Agency C-Suite Roundtables on Supplier Diversity (2010)

Agency C-Suite Roundtable on Supplier Diversity (2009)

The advertising industry prides itself on delivering top notch, effective, creative solutions to marketing problems and challenges. Through collaboration with the advertisers, media companies and agencies, advertising is produced and delivered. However each of these entities often must partner with various vendors and suppliers to help deliver quality advertising. Just as a need exists for internal diversity within advertising, a need exists to diversify the vendors and suppliers that advertisers, media companies and agencies use. This white paper explores the role supplier diversity plays
within advertising as well as the challenges and opportunities for supplier diversity.

Most Promising Minority Students: Academic Profile & Employment Survey Topline Results 2009 (2009)

44 students who participated in the AAF Most Promising Minority Students program in
New York City, February 3–5, 2009, completed an onsite questionnaire regarding their
employment preferences. This white paper is a summary of results.

Most Promising Minority Students: Academic Profile & Employment Survey Topline Results 2008 (2008)

50 students who participated in the AAF Most Promising Minority Students program in
New York City, February 5-7, 2008, completed an onsite questionnaire regarding their
employment preferences. This white paper is a summary of results.

Most Promising Minority Students: Academic Profile & Employment Survey Topline Results 2007 (2007)

47 students who participated in the AAF Most Promising Minority Students program
in New York City, February 9, 2007, completed an onsite questionnaire regarding their
employment preferences. This white paper is a summary of results.

Most Promising Minority Students: Alumni Survey Topline Results 2006 (2006)

The AAF requested information about the career path, employment status and attitudes of
alumni of its Most Promising Minority Students (MPMS) program from 1996–2005. This
topline report is a summary of several of the primary areas of inquiry about the status of
both MPMS “finalists” (whose pictures appeared in Advertising Age magazine and who were
flown to either Chicago or New York for MPMS events), and “honor roll students,” whose
names appeared in Advertising Age and who in most cases did not attend the events.