AAF Alert: May 23, 2014

DAA Testifies Before Senate

On May 15, Lou Mastria, Executive Director of the AAF supported Digital Advertising Alliance, testified before the Senate Homeland Security Permanent Subcommittee on Investigations and delivered the DAA message of online privacy through enhanced consumer choice.

The primary focus of the hearing was on cybersecurity, malware in advertising, not privacy. However, the DAA took the opportunity to educate the committee members about the DAA’s self-regulatory principles for Interest Based Advertising and how they enhance the online consumer and brand experience.

Clark Rector
Executive Vice President-Government Affairs
American Advertising Federation
Follow me on Twitter @ClarkRector1
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