AAF Alert: May 23, 2014

AAF Calls for National Data Breach Notification Law

AAF has joined with many allied associations in sending a letter to Congressional leadership in support of a uniform national standard for data breach notification. When data is compromised, AAF believes that businesses and consumers both benefit from timely and proper notifications.

The letter urges Congress to adopt a standard that requires consumers be notified when there is a significant risk of identity theft or other economic harm. The associations are concerned that an overly inclusive standard would result in frequent unnecessary notifications and could lead to consumer complacency should a serious breach occur. AAF believes that consumers and businesses alike would be better served by one clear national standard than the current patchwork of 47 different laws across all U.S. states and territories.

Clark Rector
Executive Vice President-Government Affairs
American Advertising Federation
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