AAF Alert: May 14, 2014

White House Releases Big Data Report

The White House recently released its much anticipated report on Big Data. The good news for the advertising industry is that the report acknowledges that the advantages that come from the data far outweigh the perceived harms. The report highlights the need for consumers to have meaningful control over privacy, a need that is largely being met through the AAF supported self-regulatory program of the Digital Advertising Alliance. The report also called for an update of the Electronic Communications Privacy Act and passage of national data breach legislation. Done correctly, those are goals that are supported by much of the advertising and other related industries.

Clark Rector
Executive Vice President-Government Affairs
American Advertising Federation
Follow me on Twitter @ClarkRector1
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