AAF Government Report

September 27, 2013


Clark Rector Jr., Executive Vice President – Government Affairs

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Chairmen Start With “Blank Slate” on Tax Reform

According to sources from within the House Ways and Means Committee, limitations on the full tax deductible status of advertising continue to be actively considered as a part of potential tax reform legislation. Chairman Dave Camp, R-Mich., and other committee members are attempting to write legislation that would lower the top individual and corporate rate to as low as 28 or 25 percent. In order to do that and keep the measure revenue neutral (maintaining the same amount of tax revenue) many tax deductions and preferences must be eliminated or reduced.

Details on the form of the limitation are few. Possibilities include disallowing a portion of the deduction, amortizing a certain percentage or creating different tax treatments for brand vs. product advertising. AAF has alerted our nationwide network of grassroots members and urged them to contact members of the Ways and Means Committee to express opposition and explain the negative economic consequences of any tax on advertising.

Given the current polarization in Congress, prospects for enactment of comprehensive tax reform legislation appear to be remote. However, it is still important to keep an ad tax out of the proposal even if it does not pass, since the legislation could well become the starting point in future years.

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