AdCamp Speakers


Chicago | DC | New York

AdCamp Chicago 2014 Speakers


Brooks

Colleen Budd, Account Executive, Hall & Partners

1 Year at Hall & Partners

BS in Advertising, Concentration in Psychology from University of Illinois at Urbana Champaign

Continuous tracking, segmentation, copy testing for a wider range of clients (electronics, mobile, retail, feminine hygiene, restaurant, religion, medical.


Brooks

Bobby Caton, Senior Account Executive, Hall & Partners

2 Years at Hall & Partners

BA in Television Writing from Columbia College in 2006 adn MBA from Loyola University Chicago

Quantitative studies for a variety of clients (airline, restaurant, retail, and gaming).


Brooks

Chocolate & Cream (Brandon Rochon, Global Creative Director, Leo Burnett & Adam Kennedy, SVP Global Creative Director, Leo Burnett)

We have always believed that people don’t invite brands into their houses. They invite people in. So for a brand to really be relevant and powerful and meaningful, we have to talk to them as a person. About what they care about. What they are talking about. What’s relevant to them right now. About what’s moving culture right now. And in a time when consumers can no longer simply be talked at, but only talked with, we can make work and build a brand that they will invite into their day, their life, their home.

Story Time

Our bromance started at the Circus where our dream of making something more than an ad paid off in a D&AD pencil for P&G. After the headache wore off, we moved to New York to join a new start up where we learned the hustle of advertising by jumping into all aspects of the business on clients like Sapporo, Hennessy and How The Grinch Stole Chirstmas the Broadway Musical (also learned how to sew and rock a Grinch costume).

After a couple of years of New York awesomeness, we were privileged enough to take a job under Erik Vervroegen at TBWA\Paris. He believed in us and taught us everything from how to speak to people no matter what their language to there being no substitute for craft. And all of this on amazing global brands such as Playstation, Absolut, Amnesty International, Ford and for the last couple years, as the creative leaders of Nissan Europe.

From there, we partnered up with Ogilvy Paris where we got the chance to lead the pitch that took the global Coke Zero account from Wieden+Kennedy. As the Global Creative Heads of Coke Zero, we set out with Jonathan Mildenhall to see how a brand as large as Coke could still talk to their consumers in a relevant way. It was an amazing time that led us to our first Branded Entertainment lions.

But the Red, White and Blue was calling and we took a job with Deutsch to help run Playstation out of LA for a short stint before accepting the Global Creative Director position on Samsung. Over the last two years at the helm of the world’s largest tech brand, we have had the amazing opportunity to win the Samsung mobile business, open and nurture an office from the ground up, help open a clients mind to the power of creative and stand with them on stage to win their first metal.


Brooks

Justin Davis, Senior Strategic Planner, FCB Chicago

Justin is the Senior Strategic Planner on the Jack Daniel’s & Coca-Cola business at FCB Chicago, overseeing all activation and retail strategy for brands like Jack Honey, Jack Fire, Diet Coke, Sprite, and VitaminWater. His expertise is in driving cross-channel solutions that make people behave differently, whether that’s picking something up off the shelf or sharing a link on their favorite social network.

Justin has spent time in his career doing all different types of strategic planning, from brand planning, retail planning, and strategies across digital platforms and social channels. Prior to joining FCB Chicago, Justin worked at Y&R Chicago on Sears Holding Company and Dave & Busters, as well as a stint at TracyLocke in Dallas, TX working on 7-Eleven.

A born Austinite and Diehard Texan, Justin received his BBA in Marketing from Texas Christian University. When he’s not burning the midnight oil at the office, he’s often found at a live concert somewhere in the Chicago area.


Clementi

Maura Devlin, Account Supervisor, Brand Marketing, Ketchum

Maura Devlin is an Account Supervisor in Ketchum’s Brand Practice in Chicago. Having joined Ketchum in 2008, Maura is an account and media specialist supporting day-to-day program execution. Maura serves major consumer brands under the Kimberly-Clark portfolio, supporting the Cottonelle and Kleenex Brands. Serving the Cottonelle brand for more than four years, Maura coordinates PR program elements as part of a larger integrated marketing team, working closely with partner agencies to develop and execute consumer campaigns on behalf of the brand. She also plays a leading role in Ketchum’s Whirlpool business, coordinating teams on Maytag, Amana, Whirlpool and others.

With a special focus in media relations, Maura is a member of Ketchum’s Global Media Network and led the Midwest News Engine team for Best Buy. As part of her role, Maura facilitated incoming media requests and coordinated and conducted media outreach and pitch development on behalf of the retailer.


Jennifer Collins

Colin Hoover, Strategic Planner, FCB Chicago

Colin is FCB’s primary strategist on Boeing. He also works on a variety of other brands including Aramark, Biogen Idec, MFS Financial and Cox Communications. Colin’s primary expertise is in the business-to-business space where he works to build integrated marketing strategies that bring a degree of creativity and human emotion to large technology, engineering, and corporate services companies…In effect, he tries to make boring things cool.

Prior to FCB Colin worked in consulting at Market Street Partners in San Francisco, where he advised technology related companies on corporate communications, media strategy and investor relations. Prior to that he was an equity research analyst at Willow Creek Capital Management – a Bay Area hedge fund.

Colin is originally from Austin, TX and holds a Master’s in Integrated Marketing from Northwestern University and a Bachelor’s in Economics from The University of Redlands. He is an avid skier, boater and condiment aficionado.


Jennifer Collins

Paige Graham, Account Supervisor, Food/Ag Practice, Ketchum

Within Ketchum’s Food and Ag practice, Paige is a member of the Issues Management team for the National Cattlemen’s Beef Association. In this role, she leads the account’s influencer programs, engaging national influencers in discussions on agriculture issues such as animal welfare, food safety and security and product sustainability/environmental stewardship. She executes sustainability tours and workshops, providing attendees with a unique perspective of raising beef in the U.S. and fostering conversation across the beef supply chain on challenges and opportunities for each segment with regard to the future of sustainable beef. Additionally, she navigates strategic partnerships with NGOs, including The Nature Conservancy and World Wildlife Fund, and places beef’s sustainability story in influential venues and conferences. She also aids recommendations for issues response and activations.

A member of the U.S. Farmers’ and Ranchers’ Alliance (USFRA) team, she manages programs to encourage participation from farmers and ranchers across the country in USFRA efforts, including an issues response and mobilization system, conversation strategies and traditional and online media opportunities. Paige supports USFRA’s customer strategy and engages food industry executives in USFRA efforts.

Paige received a Bachelor’s of Arts degree through Purdue University’s College of Liberal Arts Honors Program, with a specialization in Advertising and Creative Writing.


De Leon

David Kuta, Account Director, Leo Burnett

If there’s a traditional path to a career in advertising, David Kuta didn’t take it. He has worked in general construction, as a mason’s assistant and as the shift leader in an industrial fan foundry. And that was all before he decided to go back to school, first at a community college and then at Purdue University. It was at Purdue that David was bitten by the advertising bug, in particular to work at the biggest agency in nearby Chicago: Leo Burnett. Today, eight years into his career at Burnett — one that’s had him working on award-winning campaigns for Pop-Tarts, Frosted Mini-Wheats and All-Bran — David is account director of the agency’s new-business Growth Team. In short, David keeps one of Leo Burnett’s busiest, most high-profile departments running smoothly and efficiently — and is the go-to guy for coordinating resources from across the agency in pursuit of growth opportunities. His love for Leo Burnett agency life only strengthened by his time here, David plays on Burnett softball, basketball and football teams, volunteers with other Burnetters at the Ronald McDonald House and, most recently, helped lead the agency’s humorous, award-winning and fortunately unsuccessful campaign to bring LeBron James to the Chicago Bulls. The good news is that the Bulls are doing just fine without him.


Katrina Olson

Peg Murphy

Peg Murphy is an Assistant Professor and Summer Chair for the Advertising & PR students at Columbia College Chicago. She brings 25+ years of practical world experience and a commitment to training tomorrow’s marketing stars today.

Peg came to Advertising and Marketing from other disciplines (theatre & music), as many do – both at Columbia and in the “real world.” Advertising and marketing proved to be a terrific way to combine all of her creativity, passions and business realities. She obtained her B.F.A. and M.A. at the University of Illinois, Champaign-Urbana (while teaching a wide variety of undergraduate courses, directing, performing, contributing to local marketing plans, running special events and even playing piano & cello). Then, she looked to full time employment in the Chicago ad community.

Peg began her marketing career at a leading direct marketing firm and quickly worked her way up the ranks to an Account Supervisor managing such national accounts as: Motorola, AARP, Playboy and Spiegel. She was then recruited to work at a “high spin” creative boutique as an Account Director on such accounts as: Apple Computer, Boca Burger, Chicago Title & Trust, Crate & Barrel, Marshall Field, Nine West, True Value, United States Cellular, Walgreens, etc. As part of the management team, she became one of the youngest Vice Presidents in the agency’s history.

Subsequently, Peg worked as the National Director of Corporate Communications for a specialty designer retailer on “store within a store” concepts featured at high-end department stores across the country (including Neiman-Marcus, Macy’s, Bloomingdale’s, Dillard’s, Marshall Field’s, etc). She also set up her own marketing consulting business and continues to work with various smaller non-profit clients to this day.

At Columbia, Peg has been active in development of a student Ad Club, working with real clients and on national student competitions (like the American Advertising Federation’s National Student Advertising Competition!). Peg has also created new courses such as Applied Consumer Insights, J-Session in NYC: Advertising Agencies, and hopefully, a new summer 2015 study aboard program in London, working with leading global advertising agencies!

Peg Murphy loves the High School AdCamp program and, like many industry professionals, wishes she had this opportunity. As she says, “The AAF’s AdCamp is an amazing way to learn about a exciting, challenging, rewarding, and fun career path working side-by-side with industry professionals, before starting college. It’s a great way to explore career paths. Thanks, AAF!


Katrina Olson

Ryan Pariseau, Account Supervisor, Leo Burnett

Ryan is entering her third year in Account Management at Leo Burnett. Before entering the insurance world with Allstate, she worked on the Kellogg’s Global brands: Special K and All-Bran.

Before arriving at Leo, Ryan spent three years at Crispin, Porter+ Bogusky in Boulder, working on Old Navy and helped the brand connect with consumers through unique programs like one of the first advertising partnerships with Shazam.

She also spent a number of years at Carmichael Lynch in Minneapolis, working on Porsche Dealer Marketing and Subaru. She partnered with Subaru to launch their first cause-marketing program that supported organizations important to Subaru and their owners.


Ingram

Carol Sagers, Principal Consultant, CHS Marketing Consultants

Carol Sagers is the principal at CHS Marketing Consultants, a company she founded in 1996. Carol’s firm provides business development and marketing management services to clients that include McDonald’s, Kraft Foods, Sunbeam, L’Oreal, Kellogg’s, Chicago Park District, The Federated Group and Unilever. She recently completed a seven-month stint serving as the Interim President of the iconic Fashion Fair Cosmetics Company (a division of Johnson Publishing Company), while the company was re-staged and new corporate leadership established.

Carol also worked seven years as Marketing Director at McDonald’s USA. While there, she led all of the national marketing efforts for the African American Consumer Market and efforts targeted to the Asian American Consumer Market. While managing these multicultural marketing programs, Carol managed the production of award-winning advertising and promotions and helped to deliver year-over-year-over-year business growth.

Prior to consulting and her work at McDonald’s, Carol worked for Soft Sheen Products (now a division of L’Oreal) at Kraft Foods and at the Quaker Oats Company in positions ranging from Brand Manager to Vice President of Marketing.

In addition to her consultancy, Carol is an Assistant Professor of Marketing at American Intercontinental University. She teaches business and marketing courses to college students.

Carol has an MBA Degree from Washington University in St. Louis and a BS Degree in Advertising from the University of Illinois. Carol serves as a member of the University Of Illinois Foundation Board Of Directors and the Leadership Council for the University Of Illinois College Of Media.

Carol is married has two adult sons


Ingram

Matt Slater, Supervisor, Strategic Analytics, FCB Chicago

Matt is a Supervisor of Strategic Analytics at FCB Chicago. He works primarily on the Kmart and Big Heart Pet Brand accounts. In his role he uses primary and secondary research, along with large and small datasets, to tell stories rooted in insights and to measure campaign success based on objectives. His expertise lies in understanding consumers, shoppers, and brands, and how to leverage data to develop strategies that can change behavior. He is passionate about a data-driven, consumer-centric approach to marketing, and the importance of integrating all brand communications.

Prior to joining FCB full time, Matt received a Master of Science in Integrated Marketing Communications from Northwestern University, where he had the opportunity to intern at FCB Chicago. There he learned about how to work in an ad agency and how to utilize research and analytics in a creative environment.

Matt is from New Jersey, but moved to Virginia to get his Bachelor’s Degree in Psychology from James Madison University with a concentration in Marketing. There he conducted his Senior Honors Thesis on how people choose food items from menus of varying sizes, and concluded that trying to choose one meal from The Cheesecake Factory is one of the most stressful things you can do, and that despite offering hundreds of items, you probably get the same thing every time you go there.

In his free time, Matt loves to watch and play sports, listen to music, sing in the shower, travel with friends, and judge television ads by their ability to stay on-brand and resonate with their target consumer.



Brooks

Matt Vicenzi, Research Director, Hall & Partners

8 Years at Hall & Partners

BS in Economics at Northern Michigan University

Has overseen a wide range of research (global tracking, brand strategy work, consultancy).

Experienced in financial services, CPG, retail, telecommunications, household durables, and other categories.


AdCamp DC 2014 Speakers


Whitney Press

Ryan Mach, Management Supervisor, LMO Advertising

Ryan is Management Supervisor at LMO Advertising. He helps organizations understand their customers and develop the most effective ways to connect with them. During his tenure in the ad industry, he has developed and implemented successful marketing platforms, managed high functioning teams and created strategic partnerships. He loves this ever-evolving business where he has the opportunity to connect with people and to influence decisions, and more importantly, to be influenced by the young talent that he has the privilege of working with every day.

Ryan is a Washington D.C. native, and proud of it, although he did spend a few years working at ad agencies in Baltimore.

She also found innovative ways to leverage social media for Clorox with If Mom Had Three Minutes, a campaign targeting time-starved new moms looking for health and wellness advice on social networks. The campaign, which won a SABRE Award, encouraged moms to submit their favorite time-saving tips on Facebook and enlisted the help of a children’s book author to develop an e-book called If Mom Had Three Minutes.

Prior to joining Ketchum, Whitney gained agency experience working with associations and nonprofits, healthcare and technology companies. She also worked in sports public relations as a member of the media relations team for the NBA’s Washington Wizards. She received a Bachelor of Science degree in business administration with a specialty in international marketing from American University.

Sheryl Oliver

Sheryl Oliver, Assistant Professor of Strategic, Legal and Management Communications, Howard University

Sheryl Oliver is an Assistant Professor in the Department of Strategic, Legal and Management Communications at Howard University. She teaches advertising, research and other related media courses and has an eclectic background in media with over 25 years of experience. She began her career in radio in the Washington D.C. market; writing commercials, selling syndicated radio programs and working for top rated stations including NBC and ABC owned stations. In New York, she worked at Ogilvy and Mather in Network TV Buying and performed special projects for ABC network sales and CBS network marketing departments. She enjoyed a successful 14 year career at The Washington Post Newspaper and managed the largest revenue generating category of $150 million dollars and created and facilitated training for the advertising sales department. Sheryl’s additional experiences include: local television sales and public television grant writing.


Whitney Press

Whitney Press, Account Supervisor, Brand Marketing Practice, Ketchum Washington, D.C.

Since joining Ketchum in 2011, Whitney Press has provided expertise in strategic communications planning, platform and message development, traditional and social media, and event planning for major consumer brands.

For The Hershey Company, Whitney manages youth activity programs as part of her work supporting the company’s overall well-being equity platform. In 2012, she planned a media event celebrating the 35th birthday of the Hershey’s Track & Field Games in New York with Olympic legend Carl Lewis. The celebrations continued with active “birthday” events in Philadelphia, Seattle and Detroit with record media coverage for the program. Whitney is currently providing counsel to Hershey’s on a new initiative focused on developing youth leadership and attracting a pipeline of new talent for the company. The resulting program will be implemented domestically and in key international markets including India, China and Mexico.

Whitney is responsible for driving content development for Moderation Nation, a Hershey’s campaign that shows how moderation can fit easily into daily routines and reinforces that chocolate can be part of a lifestyle of well-being. She led the re-launch of the campaign website, introduced a quarterly e-newsletter with seasonal tips for a balanced lifestyle, and managed national media outreach and logistics around a major event at the Hershey Store in New York City with Celebrity Chef Kelsey Nixon and Olympian Jennie Finch. Moderation Nation recently received distinction as a SABRE finalist for branded journalism.

Whitney currently leads The Clorox Company’s spread prevention programs, focused on educating moms about how to keep their families healthier by preventing the spread of cold and flu viruses. Most recently, she managed the planning and rollout of a new campaign – #WTFlu – that engaged consumers on social media in a discussion about the flu with a touch of humor, while delivering prevention messages. As part of the campaign, Whitney launched Clorox’s first Tumblr page and coordinated the company’s first Reddit Ask Me Anything session.

She also found innovative ways to leverage social media for Clorox with If Mom Had Three Minutes, a campaign targeting time-starved new moms looking for health and wellness advice on social networks. The campaign, which won a SABRE Award, encouraged moms to submit their favorite time-saving tips on Facebook and enlisted the help of a children’s book author to develop an e-book called If Mom Had Three Minutes.

Prior to joining Ketchum, Whitney gained agency experience working with associations and nonprofits, healthcare and technology companies. She also worked in sports public relations as a member of the media relations team for the NBA’s Washington Wizards. She received a Bachelor of Science degree in business administration with a specialty in international marketing from American University.



Ingram

Omar Quinones, Director of Strategic Planning, RP3 Agency

Short Bio
Omar is curious about the world at large, uncovering seemingly random bits of obscure knowledge and unraveling how they shape the world around us. He develops brand strategies – focused on deeply rooted truths and cultural insights – for a varied client roster. His research background as a Developmental Psychologist has helped Omar better unearth the dynamics of a brand’s place in culture and its potential role in people’s lives.

Exemplary Clients
Norfolk Southern, Long & Foster Companies, Johns Hopkins Community Medicine, Ripley’s Believe It Or Not! Times Square, Carr Workplaces, Wolf Trap Foundation for the Performing Arts, Woolly Mammoth Theater Co., Burger King, Best Buy, Grey Poupon, Heineken, JCPenney, Jell-O, Kraft Macaroni & Cheese, MasterCard, Nissan, Sprint/Nextel, TDBank, Wendy’s, and more.

Recent Honors
Titanium Lion, Gold Effie and Silver Chiat Awards for work on Kraft Macaroni & Cheese


Whitney Press

Kimberly Smith, Media Supervisor

Kimberly Smith is a dynamic asset to the interactive media department at LMO Advertising. She plays a pivotal role in managing multiple campaigns, coming up with interactive strategies and working hard to make sure client ROI goals are met. In her role as Interactive Media Supervisor, Kimberly gets to share her passion for social media, mobile, lead generation, rich media, interactive research and integrated platform opportunities and much more with years of experience within the digital advertising space.

Prior to joining LM&O, Kimberly worked in New York City at DRAFTFCB and Digitas where she garnered digital media experience across multiple clients including Merck and American Express. Kimberly got her start in advertising while at Howard University where she took on various internships and was even a member of the Multicultural Advertising Intern Program that is ran by the American Association of Advertising (AAAA). In 2010, Kimberly was also a WKYS 93.9 Top 30 Under 30 award recipient.


Audrey Sowell

Audrey Sowell, Corporate Consumer Marketing Coordinator, Mary Kay

Audrey Sowell has her B.A. in Journalism and Political Science and an M.A. in Mass Communication Management from the University of Oklahoma. Leveraging 7+ years diverse experience in media relations, story development and content creation, branding, digital/social platform development, crisis management, branding and experiential marketing to consumer brands, corporate brands, and notable public figures, she has had the privilege of working for accomplished brands such as: The Dallas Cowboys, Sprint, Heineken, El Chico, South by Southwest Music Festival, and Top Golf, among others.

Sowell is the former Communications Specialist for Red Bull North America and Red Bull Media House, South Business Region, where she performed media relations across all appropriate channels including social media, digital, mobile, print, television, and radio. She was also responsible for marketing and generating media coverage for Red Bull events and athletes.

Most recently Sowell accepted a position on Mary Kay’s Corporate Integrated Brand Marketing Team, executing the strategic development of integrated, 360-degree, marketing strategies. She is also responsible for creating content and developing global creative, marketing, PR, social media, and branding assets.


AdCamp New York 2014 Speakers


Karl Altenburger

Karl Altenburger, Sr. Integrated Media Planner

Karl is a Senior Integrated Media Planner and has been a member of the Y&R media team for two years. He has six years of experience working in the industry and has been involved in cross channel planning across the entire media landscape: digital, social, TV, radio, print, and outdoor. He is heavily involved in planning, buying, and fulfilling day to day client needs and requests.

Karl began his professional career working on Wall Street, but after two years left finance to explore his passions in media and advertising. He started off in media working at PHD covering a wide variety of accounts including- Chrysler, New Balance, Timex, and Enterprise. After two years he left PHD to work on the CPG beauty account- KAO Brands at Initiative. Since being at Y&R Karl has managed, executed, and been an active member in all aspects of multiple integrated campaigns for two CPG brands- Butterball and Twinings Tea along with a local non-profit- New York Organ Donor Network. He has also helped out on multiple new business and current account requests.

Karl was born and raised in Baltimore, MD and attended The Ohio State University where he studied communications with a minor in musicology and played varsity lacrosse. He fulfilled his lifelong dream to live and work in NYC by moving to the Big Apple a week after graduating. He is currently living the bachelor life in south Brooklyn.



Sadira Furlow

Sadira Furlow, Vice President, Managing Director

Spends her day being a trusted partner, brand co-parent and rock to the Client; Serving as a leader, change agent, cultural influencer to commonground; Acting as an advocate, pace car, GPS to the cross-functional Team; Performing as an owner, coach, and teammate for my Team.

Agency Life:

•New Business & Account Management – commonground (5 yrs)
•Account Management - Upshot (1yr)
•Client Service - Leo Burnett USA (3.5 yrs)

Clients and Brands:

Philip Morris USA (Marlboro, Product Innovation), MillerCoors (Miller Lite, Miller Chill, MGD, MGD 64), The Coca-Cola Company (Sprite, Sprite Green), American Family Insurance, Baxter International , Target, Verizon

Education:

•Sociology and Latin American studies at the University of Virginia

Fun Facts:

•Competitive athlete – co-ed softball, co-ed football, running
•Foodie and Galloping Gourmet Chef
•Avid reader

Stacy Lawrence

Stacey Lawrence, Integrated Media Planner

Stacey is an Integrated Media Planner at Y&R and has over a year of experience in media planning. Her expertise skews heavily digital, with experience planning, buying and executing digital campaigns across display, mobile, video, email, search, and social channels.

Stacey began her professional career at ID Media, where she worked on a handful of accounts under Teva Pharmaceuticals’ neuroscience division, focusing on the HCP side of the business. While her role was predominantly digital, she also planned and purchased print and point-of-care media for her pharmaceutical clients. Currently Stacey is getting her hands dirty on the Valvoline account at Y&R. And despite her eight years of pescetarianism, Stacey is also playing an auxiliary role on the Butterball account as well.

Stacey grew up in Syracuse, NY and attended Ithaca College where she studied audio production and minored in integrated marketing communications and psychology. She currently lives in Hoboken, NJ, but is found often in NYC, Brooklyn, and even Long Island when checking out her favorite bands.


Ingram

Carol Sagers, Principal Consultant, CHS Marketing Consultants

Carol Sagers is the principal at CHS Marketing Consultants, a company she founded in 1996. Carol’s firm provides business development and marketing management services to clients that include McDonald’s, Kraft Foods, Sunbeam, L’Oreal, Kellogg’s, Chicago Park District, The Federated Group and Unilever. She recently completed a seven-month stint serving as the Interim President of the iconic Fashion Fair Cosmetics Company (a division of Johnson Publishing Company), while the company was re-staged and new corporate leadership established.

Carol also worked seven years as Marketing Director at McDonald’s USA. While there, she led all of the national marketing efforts for the African American Consumer Market and efforts targeted to the Asian American Consumer Market. While managing these multicultural marketing programs, Carol managed the production of award-winning advertising and promotions and helped to deliver year-over-year-over-year business growth.

Prior to consulting and her work at McDonald’s, Carol worked for Soft Sheen Products (now a division of L’Oreal) at Kraft Foods and at the Quaker Oats Company in positions ranging from Brand Manager to Vice President of Marketing.

In addition to her consultancy, Carol is an Assistant Professor of Marketing at American Intercontinental University. She teaches business and marketing courses to college students.

Carol has an MBA Degree from Washington University in St. Louis and a BS Degree in Advertising from the University of Illinois. Carol serves as a member of the University Of Illinois Foundation Board Of Directors and the Leadership Council for the University Of Illinois College Of Media.

Carol is married has two adult sons


Nick Scordato

Nick Scordato, Founding Partner at Tag/Scordato, Adjunct Professor, The City College of New York

Nick Scordato started his advertising career in the studio at Doyle Dane Bernbach, the agency where the creative revolution was born; there, he learned creative judgment and discipline from revising his portfolio at least three times just to get promoted to assistant art director. He still has the drive, instincts and thick skin that served him well during that challenging beginning.

Later, at such advertising powerhouses as Wells Rich Green and McCann Erickson, Nick worked on Procter & Gamble, Alka-Seltzer, Ralston Purina, Pabst Breweries, Meredith Publishing and Prudential. He won numerous One Show Awards for a campaign for Better Homes and Gardens as well as a Clio for his work on Sony. As a Group Creative Director at NW Ayer, his efforts were similarly honored: two separate AT&T campaigns, including the widely acclaimed “You Will” commercials, are in the permanent collection on advertising at the Museum of Modern Art. The “Anything Less Would Be Uncivilized” campaign that Nick developed for Right Guard ran for 15 years after its creation.

As a Senior Vice President, Senior Creative Director at FCB, Nick oversaw the global creative operations for Colgate-Palmolive. He also developed campaigns for Chase Manhattan and Nabisco’s Breathsavers. In 2001, Nick helped Jordan, McGrath, Case & Partners secure the $50 million ING Financial Services’ corporate account by creating and presenting the recommended brand imaging campaign.

As a founding partner of Tag/Scordato, Nick has created advertising for New School University and The City College of New York where he also works as an adjunct professor in the Media & Communication Arts Department. A true New Yorker, Nick migrated from his birthplace in the north Bronx to his current home in Tribeca in lower Manhattan.


Julie Smith

Julie Smith, Head of Education Marketing, Adobe

Julie Smith is passionate about global marketing, and has been building integrated marketing and advertising campaigns for big technology brands for over 15 years. She has worked in Europe, Asia Pacific, and Latin America and believes that big ideas and solid communication strategies can transcend global divides. Now at Adobe, Julie is focused on building brand love with future creative professionals, and championing the overall importance of teaching digital skills and creative thinking/problem solving in the classroom. Working with students and seeing the amazing work they do across web, video and graphic design is inspiring, to say the least, and has in turn inspired a lot of new thinking about how Adobe approaches marketing.