AAF Government Report

July 12, 2013

Clark Rector Jr., Executive Vice President – Government Affairs

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Chairmen Start With “Blank Slate” on Tax Reform

Senator Max Baucus, D-Mont. and Representative Dave Camp, R-Mich., chairs of the Senate and House tax writing committees have informed their members that they want to start with a blank slate when considering tax reform. Rather than looking at what expenditures and deductions should be eliminated from the tax code, they have asked other members of Congress to submit to them what expenditures and deductions should remain in the tax code. According to a letter sent by Senators Baucus and Orin Hatch, R-Utah (the ranking Republican on the Finance Committee) “we plan to operate from an assumption that all special provisions are out unless there is clear evidence that they” (1) help grow the economy, (2) make the tax code fairer, or (3) effectively promote other important policy objectives.”

The deduction for the cost of advertising is not and never has been classified as a tax expenditure. In addition, the deduction for advertising costs certainly meets the first goal, makes market entry more fair for businesses of all sizes, and promotes efficiency in the economy. AAF and The Advertising Coalition will be communicating this important message to the members of both the Senate Finance and House Ways and Means Committees as well as Congressional leadership and other key lawmakers.

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