AAF Launches Major National Ad Campaign Through SecurityPoint Media

WASHINGTON, D.C. — In partnership with American Advertising Federation (AAF) corporate member SecurityPoint Media, the AAF is launching the largest nationwide ad campaign in the Federation's history at airports across the United States.

SecurityPoint Media is a leading national airport media company and exclusive provider of security checkpoint advertising in the United States, operating a media network that offers access to over 1 million unique travelers every day – in excess of 400 million each year.  Brands are powerfully positioned in an area of the airport that offers high visibility and dwell time to engage travelers in a heightened state of attentiveness, and limited distraction.

The campaign will rotate to different airports reaching all corners of the country.  AAF advertising will be prominently displayed in the security trays at security checkpoints, viewable by every person who goes through airport security at those locations, engaging tens of millions of travelers over the course of the campaign.

To kick off the campaign, this past week AAF ads began appearing at checkpoints in Newark Liberty International Airport and Denver International Airport, two of the busiest airports in the country.  Every single person currently passing through checkpoints at Newark and Denver airports is being exposed to the AAF brand, giving the Federation brand exclusivity at every checkpoint, in every terminal.

"We are the only trade association in the nation running this kind of advertising campaign," said AAF President & CEO James Edmund Datri. "This national campaign will both dramatically increase the awareness and stature of the AAF brand with the general public, and reach advertising professionals to increase membership across categories, attendance at AAF events, and entrants for the Federation's programming.  The breadth and scale of this campaign represents a major leap forward for the growth of the AAF brand."

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the "Unifying Voice for Advertising." The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members. For more information, visit www.aaf.org.