2011 Betty Riehl Excellence in Service Award

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2011 Betty Riehl Excellence in Service Award Recipient: June Cerrato


June Cerrato

In her 45-plus year association with the advertising industry and the American Advertising Federation, June Cerrato has continually proven her dedication and devotion to her employers, the AAF and most importantly her friends and business associates. In her quiet and unassuming way, she has been a tireless leader and has devoted endless hours to the advertising industry through both her professional and volunteer activities.

Cerrato has been recognized by AAF-Houston as one of their Living Legends. She has received both the AAF Silver Medal and the District 10’s Sterling Silver Award for outstanding service.

Ceratto’s involvement with AAF’s District 10 runs deep. She spent many years on the AAF-Houston board of directors, including a term as club president. She was District 10 governor from 1987-88, and from 2002 until 2005 served as executive director of the District. While Cerrato has retired as Executive Director, she continues to serve as Secretary/Treasurer for the District’s Education Foundation.

Cerrato began her advertising career in 1957 as administrative assistant to the chairman and CEO of Rives, Dyke and Co., one of Houston’s leading advertising agencies. As her talents and capabilities showed themselves, she moved up the ladder to media coordinator and buyer, then to account coordinator and finally account executive. Upon retirement in 1990, Cerrato began a virtual second career by devoting even more of her time and energy to her AAF activities, which benefited from her continued excellence and dedication.

Cerrato is active in her community. She has served as President of the professional chapter of Gamma Alpha Chi, and sits on the boards of the Art Institute of Houston, the Graphic Arts Credit Union and her neighborhood association. She and Doug Cerrato, her husband of over 50 years, reside in Canyon Lakes, Texas.