Alert: November 29, 2012

The American Advertising Federation has filed a "friend of the court" brief asking the U.S. Supreme Court to hear the appeal of a Sixth Circuit Court of Appeals decision which upheld many marketing restrictions in the Family Smoking Prevention and Tobacco Control Act. 

In the brief we argue that "these restrictions and requirements strike at the heart of advertiser rights to convey truthful information about legal products to adults."  Ultimately, the issues are not about tobacco but the ability to truthfully advertise legal products and services to legal consumers.  Should the restrictions be upheld, the advertising for any number of disfavored products could be at risk.

Clark Rector 
Executive Vice President-Government Affairs 
American Advertising Federation
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