The Advertising Hall of Achievement: 2007 Inductees


Bauer

Jonathan Bauer, Partner, Head of Strategy, Droga5

Jonny is responsible for building the strategic function at Droga5 from the ground up, and oversees all brand, digital, media and IP thinking for the agency. He has created one of the most respected groups in the industry, which continues to play a pivotal role in the creative and business successes of Droga5.

With a career spanning four continents (and several questionable haircuts), Jonny has helped create some of the most influential, effective and innovative marketing of the past decade. Recent successes include Puma, LVMH, The New York City Department of Education, Prudential, Microsoft, Axe, Johnnie Walker, and Dyson.

A firm believer that brands should create marketing that people want, he has led clients beyond traditional marketing and into content creation (programming, film-making, publishing), NPD and social causes, often for the first time. He is widely recognized for this work, consistently doing well at the major strategic, effectiveness, and creative award shows.

Jonny is passionate about marketing’s ability to provide opportunities for emerging and non-traditional creative talent (artists, writers, filmmakers, technologists etc). This commitment is reflected in the 'Vision Labs' program he manages, which he conceived to support and integrate such talent into the agency.

Jonny lives in Brooklyn New York with his wife Jill, their son Linus and Marco the cat.


Everson

Carolyn Everson, Vice President, Global Marketing Solutions, Facebook

Carolyn Everson is the Vice President of Global Marketing Solutions at Facebook, where she leads the global marketing solutions team focused on top strategic accounts and global agencies. In addition, she oversees media strategy, advertising sales, and account management.

Prior to Facebook, Carolyn was the Corporate Vice President of Microsoft’s Global Advertising Sales and Trade Marketing Teams. Carolyn led the company’s advertising business across Bing, MSN, Windows Live, Mobile, Gaming, Atlas and the Microsoft Media Network.

Carolyn spent seven years at MTV Networks. Her last role was as Chief Operating Officer and Executive Vice President of U.S. Ad Sales for MTV Networks where she oversaw strategic planning, operations and finance for MTVN’s U.S. Ad Sales department. She also was responsible for MTVN's Direct Response business and the cross platform, cross brand strategic sales and marketing group called Generator.

Carolyn has also worked at Primedia Inc., where she was Vice President and General Manager of several digital businesses, and held business development positions at brands including Zagat Survey and Walt Disney Imagineering. She is a board member of the Effies and dmg.

Carolyn holds a bachelor’s degree in liberal arts and communications from Villanova University where she graduated Summa Cum Laude. She also obtained a master’s degree in business administration from Harvard where she was a Baker Scholar.

Carolyn resides in Montclair, NJ where she has twin daughters, Taylor and Kennedy and a husband, Doug who works at Merck Pharmaceuticals.

Click Here to watch Carolyn Everson's Career Highlights


Hadley

Eric Hadley, General Manager, Worldwide Marketing BING and MSN Microsoft

Eric Hadley is on his second tour of duty at Microsoft re-joining the company after an 2 year break. Currently Hadley serves as GM Bing Marketing, coming back to the company to launch the new Microsoft search brand and has driven growth thru a mix of direct response, brand and partnership marketing.

Between stints at Microsoft, Hadley was CMO/CRO of Heavy Corporation, managing all Sales, Marketing and business development for the company. In this role Eric re-built the national sales force, increasing revenue in a down market (2007) and positioned Heavy as a leader in the online video space.

In the last role at Microsoft before joining Heavy, Mr. Hadley was general manager of Global Marketing for the Microsoft Advertising Team including MSN, Live.com, Xbox Live and all other Microsoft advertising-funded properties. He also managed the global rollout of Microsoft adCenter, the company's advertising platform.

Over a ten year tenure at Microsoft, Hadley held senior positions across Microsoft, including MSN Marketing, where he developed and launched the iconic MSN Butterfly, and roles in Microsoft’s Corporate Group focusing on marketing covering international markets and the company’s LCA group in Washington DC.

Hadley joined Microsoft in March 1998 from Ogilvy & Mather. He played a key role in launching the award-winning worldwide e-business campaign that successfully revitalized the IBM brand.

Mr. Hadley has received numerous honors during his career, including Effie’s, Cannes Grand Prix Lions, One Show Awards. He was the recipient of the prestigious “Chairman’s Award,” an internal Microsoft honor bestowed only to exceptional employees. While at Ogilvy & Mather, Mr. Hadley received the “David Ogilvy Award” for his work on the IBM account.

In 2010 Hadley was an Executive Producer on the highly acclaimed Sundance 2010 short Para Furerta.

Eric Hadley splits his time between Seattle, WA and New York City w his wife and two kids.

Click Here to watch Eric Hadley's Career Highlights


Monahan

Brian Monahan, Managing Partner, Intelligence Practice, MAGNAGLOBAL

Against the backdrop of a rapidly changing media landscape, Brian’s team attempts to predict the future of media value. With the rigor of Wall Street analysts, the Magna Intelligence Practice forecasts media ratings and attention levels, conducts ad experience experiments, and predicts buy side demand.

Previously Brian oversaw the R&D arm of the Interpublic Group of Companies (NASDAQ: IPG). The IPG Media Lab helps IPG’s marketing agencies and Clients harness emerging media technology. From state of the art facilities in LA and NY; the Lab curates the freshest set of media and marketing technologies.

Before joining the Lab, Brian served as the Social Media thought leader for the UM network. An entrepreneur trapped in a media planner’s body, he has launched initiatives like the Rally@UM social marketing practice, the Velociter start-up partner program, the global Digital Fellowship, the Media Optimization & Management Suite (MOMS) enterprise software initiative, and Cadreon -- IPG’s demand-side audience marketplace. He launched the interactive capability at Universal McCann SF and has led multinational and cross-platform ad campaigns for Clients like Microsoft, Charles Schwab, and Wells Fargo.

Prior to IPG, Brian founded Inrhythm Marketing – a pioneering analytics and optimization firm. He was a founding employee of Left Field, one of the first San Francisco-based digital ad agencies, and a co-founder the Bay Area Interactive Group. Earning accolades such as “Internet Media Buyer of the Year” and “Media All Star” by trade magazines, he has served on the agency advisory boards of Google, Yahoo, MSN, and AOL.

Click Here to watch Brian Monahan's Career Highlights


Powell

Amy Powell, Executive Vice President, Interactive Marketing Strategies & Film Production, Paramount Pictures

Amy brings fifteen years of marketing experience in the entertainment industry. Focusing on Interactive Marketing, she has created, developed and executed integrated marketing campaigns for films including Paranormal Activity, Cloverfield, Star Trek, Transformers, G.I. Joe, Spider-Man, Iron Man, Indiana Jones, Justin Bieber: Never Say Never, War of the Worlds, Mission Impossible and more.

Amy began her career as at CNN in Atlanta while completing her Bachelor of Arts in Art History and Literature at Emory University. Upon graduation, Amy moved to Los Angeles and began her career at Sony Pictures, moving to Paramount Pictures to oversee the Interactive Marketing group in 2004 and launching Insurge Pictures in 2010.

Amy oversees the digital strategy for the studio's film releases, working closely with the studio marketing executives and filmmakers to set the campaigns for Paramount films within the digital environment. She focuses on creating engaging and immersive campaigns for moviegoers to enjoy and share around the world and across multiple digital mediums.

Amy also oversees Insurge Pictures, which is a Paramount Pictures initiative aimed at distributing movies that are unique and invigoratingly fun. The label launched with Paranormal Activity and has since focused on the discovery of new voices and new talent; Insurge strives to revamp the traditional way of telling stories and releasing films. Insurge seeks to create new social and event-based rituals out of the traditional moviegoing experience using innovative and unpredictable ways to reach audiences. Justin Bieber: Never Say Never was the first film released under the new label in 2011.

Amy has received numerous industry awards including Key Art Awards, Webby Awards, OMMA Awards, IAB MIXX Awards and more. She has also been profiled as a 2005 “Next Gen” executive by the Hollywood Reporter and a 2006 “Media Maven” by Ad Age.

In addition to Amy’s professional accomplishments, she remains dedicated to her charitable work, focusing on her passion of helping children in need. She participates regularly in mentoring programs and reading to elementary school students as part of Viacom’s Viacommunity initiatives. She also regularly volunteers at the UCLA Pediatric Oncology Ward, bringing arts & entertainment to critically ill children.

Amy holds a BA from Emory University and a MBA from the Anderson School at UCLA.

Click Here to watch Amy Powell's Career Highlights


Tait

Iain Tait, Global Interactive Executive Creative Director, Wieden+Kennedy

Iain Tait joined Wieden+Kennedy as Global Interactive Executive Creative Director in April 2010. He's working hard to figure out what that actually means in practice, but in the meantime he's working with the global network and the agency's key clients to continue to evolve W+K’s creative product and process, making sure that the opportunities provided by new technology are at the forefront of the agency’s offering.

He’s excited by what happens when you combine great storytelling with the power and connectivity of the digital world. The Old Spice “Response” campaign hints at what can happen when those two worlds collide.

Prior to joining W+K he was a founder and creative directors of Poke, a digital creative agency with offices in London and New York. He worked on advertising and design projects for a range of clients such as American Express, Orange, Yahoo! and Zopa.

His work has been awarded by lots of industry bodies including D&AD, One Show, Cannes Lions, the Clio Awards, Art Directors Club of New York and Creative Circle. And he's been lucky enough to judge many award shows, including being Jury Chair for One Show Interactive, D&AD and London International Advertising Awards. But nothing makes him happier than when ordinary human beings enjoy using and interacting with things that he’s been involved with.

New Media Age magazine named him the most influential person in new media in the UK in 2009. He's also included in the 2010 and 2011 Creativity 50, Ad Age's 25 Media Mavens and Fortune magazine's 2010 40 Under 40. He's also a member of the World Economic Forum Council on the Future of Entertainment.

He has a degree in psychology from the University of Edinburgh and has always been fascinated and motivated by the ever-evolving relationship between people and technology.

He lives in Portland, Oregon with his good lady wife. And he is the father of twin toddlers. Which makes him incredibly proud and terrified in equal measure.

Click Here to watch Iain Tait's Career Highlights


Ulukaya

Hamdi Ulukaya, CEO, President & Founder, Agro Farma

Agro Farma’s leader, Hamdi Ulukaya was born and raised in Turkey where his family, who has cheese and yogurt operations spanning throughout Turkey, has an extensive history of dairy farming and manufacturing.

Ulukaya’s personal journey in the dairy industry started in the US, where he moved to pursue a MBA at SUNY Albany after earning a Bachelor’s degree in Political Science in Turkey. It was during his time in New York that he first realized the opportunity to make high-quality yogurt and feta cheese accessible to consumers in the US.

His vision came to life with the 2002 launch of Euphrates, a wholesale producer of authentic feta cheese located in a state of the art facility in Johnstown, NY. The company takes its name from the Euphrates River that flows nearby Ulukaya's home in the eastern mountains of Turkey.

After reaching quick success with Euphrates, Hamdi started Agro Farma in 2005 and spent almost two years perfecting the recipe for the company’s first product offering-­a Greek yogurt line called Chobani. The first cup of Chobani hit shelves in September 2007 and has since become America’s #1 yogurt brand, growing more than 200% over the past year alone.

Chobani, or “chopani,” means shepherd in Mediterranean languages and is a word that holds much meaning for Ulukaya as it’s a symbol of giving yet asking nothing in return.

This notion of generosity shines true to the brand, as it donates 10% of its annual profits, through their Shepherd’s Gift Foundation, to individuals working for positive, long lasting change.

Hamdi resides in Norwich, NY. His passions include traveling, writing, horseback riding, and sailing. Hamdi is also an avid supporter of independent films and funds several festivals throughout the year.

Click Here to watch Hamdi Ulukaya's Career Highlights