AAF Government Report

July 12, 2012

Clark Rector Jr., Executive Vice President – Government Affairs

Aaron Dodson, Federation Intern

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Ad Guidelines to be Resurrected?

AAF has learned that when the House of Representatives considered the Financial Services Appropriations Bill, Rep. Rosa DeLauro, D-Conn., may introduce an amendment to strike the language requiring the Federal Trade Commission to comply with the executive order requiring a cost/benefit analysis of all new federal regulations before implementing the IWG guidelines. The IWG guidelines were the so-called voluntary nutritional standards for foods marketed to children. DeLauro has already introduced the amendment in the Appropriations Committee where it was defeated by voice vote.

AAF is working with industry allies and members to contact members of Congress and urge them to oppose the DeLauro amendment if and when it is offered. Lawmakers will be reminded of their earlier determination that the guidelines were unnecessary, unworkable, likely unconstitutional, and issued with no evidence that they would do anything to reduce rates of obesity. 

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