University of Nebraska – Lincoln, Wins 2012 NSAC

University of Nebraska – Lincoln, 2012 Champion of AAF National Student Advertising Competition sponsored by Nissan


Washington, D.C. — The American Advertising Federation’s University of Nebraska – Lincoln college chapter was selected as the national champion from amongst the 145 universities and colleges nationwide that competed in the 2012 National Student Advertising Competition. For 39 years corporate sponsors have turned to the collegiate members of the AAF for fresh ideas and insight on today’s consumers. Through the NSAC, the premier student advertising competition in the nation, students from across the country have been challenged to think critically and develop high-level integrated marketing campaigns for some of the country’s most recognizable brands.

“Congratulations to the University of Nebraska team for developing a presentation and campaign that any professional advertising agency would be proud to deliver,” said James Edmund Datri, President & CEO of the AAF. “ Every one of the competing schools did outstanding work. That the Nebraska team was able to rise above the others shows how truly exceptional their work was. Once again, I come away from the NSAC competition assured that the future of the advertising industry is bright indeed.”

Nissan, the 2012 NSAC sponsor, challenged AAF college chapter members to develop a fully integrated marketing campaign to help Nissan build awareness and lasting favorability among African-Americans, Hispanic, and Chinese millennial consumers in the United States. University of Nebraska – Lincoln’s “Hard to Explain, Easy to Experience.” marketing campaign convinced a national panel of Nissan judges that this campaign could drive more foot traffic into dealerships and get more consumers to relate to Nissan’s current tagline of “Innovation for All”. This year’s national panel of judges included: Fred DePerez, Director, Chief Marketing Manager - Nissan North America; Michael Awdish, Senior Manager, Marketing Communications – Nissan North America; Danielle Austen, Managing Partner, CEO – Team Ignition Pancultural Marketing LLC; Aldo Quevedo, President/CCO – Dieste, Dallas; and Brandon Kleinman, Director, Social Media + Strategy – TBWA\Chiat\Day.

“Nissan would like to thank all of the students and faculty that participated in this year's NSAC”, stated Awdish. “At both districts and nationals, all of our judges were impressed by the effort, thoughtfulness, and creativity displayed by the teams.”

Additionally, Butler University received a $1,500 grant from Getty Images for their use of imagery in the campaign plans book and presentation. Ad-ology awarded University of Miami a $1,000 grant for their use of market research, and Johnson & Wales University – Providence received $1,000 from Experian Simmons Consumer Research for the best plans books. The Nielsen Company and SRDS also provided access to their resources to enable the NSAC team members to create accurate advertising and marketing recommendations.

“We’re pleased to help recognize the vital role that sound market research plans in the creative process and will continue to help teach advertising students that the very best advertising is both an art and a science,” said Barry Shawgo, Vice President of Sales and Marketing at Ad-ology Research.

Gabriel Carter of Grand Valley State University was named best NSAC student presenter and awarded $500 by AAF District 7.


About Nissan North America

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011 and 2012 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com.

For more information on Nissan North America, Inc., contact Vicki Smith, Corporate Communications at vicki.smith@nissan-usa.com or (615) 725-0749.


About the American Advertising Federation

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the "Unifying Voice for Advertising." The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the ADDY Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago and Washington.

For more information on NSAC, please visit www.aaf.org/nsac or contact Education Services at education@aaf.org or (202) 898-0089.