2010 Barton A. Cummings Gold Medal Award

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2010 Barton A. Cummings Gold Medal Award Recipient: Murray Gaylord

Murray Gaylord

The 2010 Barton A. Cummins Gold Medal Award is presented to Murray Gaylord, past chairman of the American Advertising Federation and vice president, customer insights for The New York Times Media Group. Gaylord is a member of the NYTimes.com senior management team, where he oversees all marketing, customer and consumer insights and Web analytics. Gaylord’s status as an advertising industry leader has been established by a stellar and wide-ranging career in the industry.

Gaylord’s career has been dedicated to industry service and the advancement of the many social and economic values of advertising. His two years as Chairman of the American Advertising Federation helped reinvigorate the trade association during uncertain economic times. Gaylord also serves on the board of directors of the Miami Ad School and is a founding member of the eMarketing Association advisory board.

Throughout his service to AAF, Gaylord made it clear that his vision of association governance was one of partnerships – between the National Board of Directors and the Council of Governors and between the local AAF clubs and federations and corporate members – all working together towards a set of common and attainable goals. As National Chairman, Gaylord had three primary priorities – a Web-based “AAF University,” expanding AAF membership, and strengthening the ADDY® brand. Through muli-level programs and initiatives, all three goals have seen tremendous success.

Gaylord’s accomplishments were even more notable as they occurred as the country slid into an economic recession. Gaylord saw the storm on the horizon and knew the toll that it could take on a trade association. His leadership and foresight helped prepare the AAF to weather the turbulent economic water.

Gaylord faced one more monumental challenge as chairman of the AAF. Soon after he took the reins of leadership longtime AAF president Wally Snyder announced his impending retirement. Under Gaylord’s watch an extensive search was conducted – a search that concluded with the hiring of James Edmund Datri as the new president of the AAF.

It takes a great man to work around these stark challenges. It takes a dedicated volunteer to help lead a trade association through uncertain times. It was through Gaylord’s calm and steady leadership that the AAF was able to survive and thrive during the early years of the recession and a transition of the AAF presidency. As a volunteer leader, Murray Gaylord has more than capably followed in the footsteps of Barton A. Cummings. Both men dedicated their careers to industry service and advancing the social and economic values of advertising.