Alert: February 24, 2012

White House Endorses DAA Self-Regulatory Program

The announcement marks an important milestone as industry and the government work together to protect consumer privacy and create trust, thereby helping to insure that the free Internet – like other free media, supported primarily by advertising – continues to flourish, grow and innovate.

The Internet is a dynamic and growing segment of the economy. According to a recent study by Harvard Business School Professors John Deighton and John Quelch the advertising-supported Internet represents 2.1% of total U.S. gross domestic product. A total of 3.1 million Americans are employed thanks to interactive advertising. 

Last month, the DAA launched Your AdChoices, a new consumer education campaign and website to inform consumers about interest based advertising and how they can take greater control of their online privacy.

More and more businesses large and small are participating in the DAA self-regulatory program. The AdChoices icon has been seen in billions of online advertisements. To help AAF members learn how to participate, AAF will host a webinar on Tuesday, March 6 at 2 p.m. EST.  No matter what kind of business you are -- advertiser, agency, web-publisher or non-profit -- if you have a presence on the web, we urge you to participate in this important program. Please join us on March 6 to learn how.

In addition to the American Advertising Federation, the DAA consists of the American Association of Advertising Agencies (4As), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), and the Network Advertising Initiative (NAI). 

Yesterday was a significant day for the advertising industry as the White House, Department of Commerce and Federal Trade Commission endorsed the Digital Advertising Alliance self-regulatory program for online interest based advertising. This groundbreaking program helps engender consumer trust by giving consumers the opportunity to protect their privacy and allowing them to establish control over their reception of online behavioral advertising.