AAF Government Report

March 9, 2012


Clark Rector Jr., Executive Vice President – Government Affairs

*Please note that as of October 14, 2011, the full AAF Government Report is available only to registered members of the AAF.

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White House Commends DAA Self-Regulatory Program

The Digital Advertising Alliance’s self-regulatory program, symbolized by the AdChoices icon received a significant boost when it was commended by the White House, Department of Commerce and Federal Trade Commission recently.  This groundbreaking program helps engender consumer trust by giving consumers the opportunity to protect their privacy and allowing them to establish control over their reception of online behavioral advertising. 

The announcement marks an important milestone as industry and the government work together to protect consumer privacy and create trust, thereby helping to insure that the free Internet – like other free media, supported primarily by advertising – continues to flourish, grow and innovate. 

The DAA recently launched Your AdChoices, a new consumer education campaign and website to inform consumers about interest based advertising and how they can take greater control of their online privacy.  AAF recently hosted a webinar to show members how to participate in the self-regulatory program.  Those who were not able to participate can view a recording of the webinar here.

 

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