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July 28, 2011                                                                                                                           (202) 898-0089

Advertising Industry Honors Excellence in Multicultural Marketing
The American Advertising Federation (AAF) announces the recipients
of the 2011 Diversity Achievement and Mosaic Awards

WASHINGTON, D.C. (July 28, 2011)—Fifteen champions of inclusion will be honored by the AAF at the 2011 Diversity Achievement and Mosaic Awards Luncheon & Forum, which will take place on October 6, 2011 in the Roosevelt Hotel New York, during Advertising Week.

Diversity Achievement 2011

Mosaic Awards 2011

Corporate Leader
Procter & Gamble

Multiethnic Advertising Campaign
Agency: UniWorld Group, Inc. 
Campaign: Where I'm From


Industry Influential
John B. Osborn
President and CEO
BBDO New York

Multiethnic Media Usage
Agency: interTrend Communications
Client: State Farm
Campaign: I'm Connected

Industry Career Achiever
Mary Baglivo
CEO New York and CEO/Chair of the Americas
Saatchi & Saatchi

Multiethnic Interactive Media
Agency: IW Group, Inc.
Client: MetLife, Inc.
Campaign: Chinese Dragon

Role Model
Michele Thornton
Senior Director, Emerging Partnerships
Turner Broadcasting–CNN

Multiethnic Student Programs
Organization: The One Club
Program: One Club Creative
Boot Camp

Josie Thomas
SVP and Chief Diversity Officer
Multiethnic Supplier Partners
Corporation: Interpublic Group
Felicia Geiger
VP and Director of Diversity and Inclusion
Deutsch Inc.

Multiethnic Talent in Adverting
Agency: McCann WorldGroup
Client: Weight Watchers
Campaign: It's a New Day

Pioneers of Diversity
The Torch
Workforce Diversity
Agency: Leo Burnett
Campaign: Agency Identity
and Inclusion Program 

This year's milestone event marks the 15th anniversary of District Two's Diversity Achievement Awards, and the 10th anniversary of the AAF Mosaic Awards. The program has been presented jointly by AAF and District Two since 2004.

Creating an inclusive advertising industry has been a priority of the AAF for nearly two decades. During this time, the AAF has committed a substantial portion of its resources to achieve this objective by investing in a myriad of programs that promote and advance multiculturalism and diversity within the advertising industry. 

The Diversity Achievement and Mosaic Awards Luncheon & Forum is part of AAF's programming designed to celebrate diversity and provide opportunities for advancement in the advertising industry. Each year hundreds of advertising industry thought leaders convene for this program to interact with their peers and demonstrate their company's commitment to inclusion and diversity. 

This year's recipients have embraced advanced marketing techniques and business practices, and developed diversity initiatives that not only help improve the bottom line, but also secure a relevant role in a corporate environment of inherent change.

For more information, please visit or contact Bruce Ford at

The American Advertising Federation (AAF), the nation's oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the "Unifying Voice for Advertising." The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF's membership is comprised of nearly 100 blue-chip corporate members comprising the nation's leading advertisers, advertising agencies, and media companies; a national network of 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and 214 AAF college chapters, with over 6,200 student members.  The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the ADDY® Awards, the National Student Advertising Competition, and the Most Promising Minority Student's Program.  For more information on the full range of AAF programming, visit