Institute for Advertising Ethics

The Institute for Advertising Ethics (IAE) is administered by the American Advertising Federation (AAF) in partnership with the Reynolds Journalism Institute (RJI) and the Missouri School of Journalism.

Its fundamental purpose is to Inspire Advertising, Public Relations and Marketing Communications Professionals to Practice the Highest Personal Ethics in the Creation and Dissemination of Commercial Information to Consumers.

The mission of the IAE is to serve as the primary resource for advertising professionals and academics and students on issues regarding advertising ethics, to include (1) Conducting research on the importance of, and issues regarding, ethics in advertising; (2) Educating advertising, public relations and marketing communications professionals, and academics and students on the importance and content of advertising ethics through (a) the articulation of Ethical Principles and Practices for Advertising, along with the Commentary, on this Web site, and (b) by conducting online and offline conferences and seminars; (3) Designing and issuing awards to companies and professionals for enhanced advertising ethics; and (4) Facilitating interaction between advertising, public relations and marketing communications professionals, and academics and students for discussion on all areas of advertising ethics.


The Institute for Advertising Ethics is governed by Independent Council consisting of the following professionals.

  • Wally Snyder, IAE Executive Director, AAF Board Member and President Emeritus, and Visiting Professor, Missouri School of Journalism
  • David Bell, Chairman Emeritus, Interpublic Group; Senior Advisor, AOL
  • Howard Bell, AAF Board Member and President Emeritus
  • Robert Burnside, Partner, Chief Learning Officer, Ketchum
  • Margaret Duffy, Ph.D., Associate Professor and Chair, Strategic Communication Faculty, Missouri School of Journalism
  • Linda Eatherton, Partner, Director Global Food & Nutrition Practice, Ketchum
  • Tim Love, Vice Chair, Omnicom Group
  • Carla Michelotti, Executive Vice President, Legal, Government & Corporate Affairs, Leo Burnett Worldwide
  • Andy Narrai, Director of Marketing, Reinhart Boerner Van Deuren s.c.
  • Sheryl Oliver, Assistant Professor, Department of Strategic, Legal and Management Communication, Howard University
  • Lee Peeler, President, Advertising Self Regulatory Council
  • William Price, Chairman, Empower MediaMarketing
  • Jef Richards, Professor & Chair, Department of Advertising + Public Relations, Michigan State University
  • Brian Steffens, Director of Communications, Reynolds Journalism Institute
  • James Sterling, Professor, Strategic Communication faculty, Missouri School of Journalism
  • Tiffany R. Warren, Chief Diversity Officer, Omnicom Group
  • Bob Wehling, retired Global Marketing Officer, Procter & Gamble

Ex Officio Members:

  • James Edmund Datri, AAF President and CEO
  • Dean Mills, Dean of the Missouri School of Journalism

Legal Counsel

  • Jill P. Meyer, Attorney at Law, Frost Brown Todd LLC


"The Advisory Council of the Institute for Advertising Ethics encourages the endorsement and promotion of the Institute's Principles and Practices for Advertising Ethics by Marketers, Ad Agecies, Media Companies, and academic, professional and business associations. The procedure, as stated in the accompanying Resolution, dated April 14, 2011, is very straight forward and simply requires notification to the Executive Director, Wally Snyder at, that the company or organization is endorsing the principles utilizing the name of the Institute for Advertising Ethics. All parties so notifying the Executive Director will be posted on the Institute's Websites. The Institute also will review recommendations to add additional Commentaries to the Principles and will announce approval through publication on the Institute's Websites,; and "

Principles and Practices Endorsement Resolution


To view the Principles and Practices you must download the PDF:

Principles and Practices with Commentary