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Presenter Profiles


Peter Kosmala
Managing Director, DAA | Digital Advertising Alliance

Peter Kosmala, CIPP is the Managing Director of the Digital Advertising Alliance (DAA), a consortium of the leading, national advertising, marketing and commerce trade associations. The DAA develops and delivers effective self¬regulatory solutions to consumer choice in online behavioral advertising (OBA).

The central initiative of the DAA is the “ad choices” advertising option icon which is fast emerging as the leading mechanism for consumers to exercise choice in OBA and which binds participating companies to an enforced code of OBA privacy practices defined by the DAA. This is known more formally as the DAA Self¬regulatory Program for Online Behavioral Advertising.

Prior to joining the DAA, Mr. Kosmala served as Vice President of the International Association of Privacy Professionals (IAPP), the world’s largest professional organization supporting the fields of privacy and data protection. Mr. Kosmala developed and launched the first, broad-based, professional credential in privacy and data protection, the Certified Information Privacy Professional (CIPP). Mr. Kosmala expanded the CIPP to a portfolio of five major credentials covering Canadian, European, US government and IT privacy laws and practices. Over 4,000 professionals globally now hold one or more of the CIPP certifications.

Mr. Kosmala also co¬managed the Network Advertising Initiative (NAI), a cooperative of online advertising, email marketing and Web analytics companies. As Assistant Director, he coordinated the development of privacy policies and practices including the implementation of the NAI self¬regulatory principles and the NAI consumer online opt¬out program.

Throughout his career, Mr. Kosmala has worked successfully in a variety of entrepreneurial, consulting and corporate environments: as managing director with a Boston¬based private equity firm, he advised early¬to¬mid¬stage media and technology companies on go¬to¬market strategy and marketing technology integration; as an associate with an Internet consulting company, he authored and delivered professional development programs for clients in the media industry; and, as a software product director, he spent several years overseeing Web content syndication and marketing technology operations for a leading Internet holding company.

Mr. Kosmala’s roots are in the advertising and publishing industries at pioneering ad agencies Wells Rich Greene BDDP and Euro RSCG/MVBMS Partners. He was part of the inaugural sales and marketing team that launched WIRED magazine as well as Hotwired, one of the very first advertising¬supported Web sites.

A compelling speaker and writer, Mr. Kosmala has presented internationally on the topics of information management trends, data privacy regulation, strategies for data breach prevention, emerging advertising platforms and the impact of spyware on e¬commerce. His writing has appeared in “Data Protection Law and Policy” (UK), “Canadian Privacy Law Review” (Canada), and the American Society of Access Professionals’ “ASAP News” (US). He has been the subject of media interviews and news features by TechTarget, ClickZ News, Government Security News, Infosecurity Professional magazine and KUCI¬FM.

Mr. Kosmala holds a BS in electronic media from the University of Cincinnati where he also studied graphic design and industrial (product) design. He lives and works in Washington D.C.

Steve Hall
Director of Advertising Career Services, Department of Advertising
University of Illinois

As a Lecturer and the Director of Advertising Career Services for the Department of Advertising, Steve serves in both a faculty and administrative capacity in the College of Media. He currently teaches the Introduction to Advertising course, a Weston Exploration Freshman Discovery advertising class and special topic Advertising Campaign courses with national and global client brands. Steve is the faculty advisor for the largest American Advertising Federation (AAF) student chapter in the country, NSAC advisor, and member/past chair of the AAF National Academic Committee. He has also served on the AAF Board of Directors. On campus, he is a member and past Chair of the University of Illinois Career Services Council, serves on the campus-wide Coordinating Committee for Illinois Leadership and is on the University of Illinois Undergraduate Sub-Committee for Campus Discipline. Steve is an executive officer of the College of Media Alumni Board.

Steve loves golf, skiing the Rockies, Andy Warhol, and classic rock ‘n roll. He and his wife, Kristen, have two daughters in grade school—Madison and Kennedy. He’s raising them to be Chicago Bears, Yankees, Cubs, and Fighting Illini fans.


Wally Snyder
Executive Director, Institute for Advertising Ethics
President Emeritus, American Advertising Federation

Wally Snyder has devoted his entire professional career to working on advertising development, regulation, and ethics. Considered an advertising industry expert, he has appeared on CNBC, CNN, Fox News, National Public Radio and NBC. He has written articles for publications including Advertising Age, Business & Professional Ethics Journal, The Advertising Journal, and The Journal of Advertising Research. A lawyer with a J.D. degree from the University Of Iowa College Of Law, Snyder spent sixteen years at the Federal Trade Commission litigating national advertising cases. In 1985, Snyder joined the American Advertising Federation where he represented and testified on behalf of 40,000 advertising professionals before Congress and state legislative bodies. He was elected president and CEO of the AAF in 1992 and served as the industry’s spokesperson for sixteen years. In May of 2008, Snyder was named Distinguished Visiting Professor, Missouri School of Journalism, where he lectures, works with student teams on ethics research, and organizes on campus forums probing the issues and principles of advertising ethics. Wally Snyder serves as Executive Director and Member of the Advisory Council for the Institute for Advertising Ethics (IAE) that was announced in June of 2010. The Institute, which is a partnership between the American Advertising Federation and the University of Missouri’s Reynolds Journalism Institute, has the mission of inspiring advertising professionals to practice and benefit from enhanced advertising ethics. In 2009 Snyder was presented with the “Kim Rotzoll Award for Advertising Ethics and Social Responsibility” from the American Academy of Advertising. In March of 2010 Wally Snyder was inducted into the Advertising Hall of Fame® in New York City.


Peter Black
Senior Vice President, Business Development
BPA Worldwide

Peter D. Black is a volunteer spokesperson for BuySafeMedia, a program for the media industry with a focus on maximizing advertising investment. In his professional career, Mr. Black has been BPA's senior vice president, since October 1, 1994. In this role, he oversees new business development, domestic and international sales/marketing, professional development programs and communications activities. Mr. Black had been vice president of marketing services since September 1991, when he returned to BPA from Official Airline Guides, where he was a sales manager. A graduate of the University of Dayton, he first joined BPA as an auditor in June 1976, and was promoted to marketing services supervisor in December 1977 and to manager in November 1979. Peter serves as president of the Board of Directors for the Business Marketing Association, New York Chapter. He also participates on the American Business Media publisher’s committee, the Interactive Advertising Bureau audience measurement working group and is a member of the Chumley Society. .


Nausil Kumandan
Supplier Diversity Manager
Draftfcb

Nausil Kumandan is the supplier diversity manager at Draftfcb, a global advertising/marketing agency with offices in 97 countries. Nausil “officially” took on the role a little over a year ago. Prior to his new position, Nausil was a key member of the Draftfcb U.S. Census Bureau account finance team and was instrumental in organizing the agencies supplier diversity programs. Nausil has led many agency supplier diversity initiatives by holding eight internal vendor fairs as well as numerous Lunch & Learns to educate the buying teams. Through these vendor fairs key decision makers were introduced to over 375 diverse suppliers. This approach opened the doors to deserving suppliers and provided an audience that could understand their capabilities. His hard work and passion garnered Draftfcb the 2009 AAF Diversity Achievement Award for Multi-ethnic Supplier Partner as well as the recently awarded IPG Gold Inclusion Award for Supplier Diversity. Awards are not the defining point for Nausil as he continues to build programs to promote supplier diversity within Draftfcb and support clients with their goals.


Karen Blackwell
Manager Supplier Diversity - North America
Nestlé

Karen Blackwell manages supplier development and diversity for Nestle, a company that believes that, “by retaining qualified, diverse suppliers, we gain a distinct competitive advantage that can significantly impact our bottom line.” Nestle has supplier programs in place at Nestlé Purina Pet Care, Nestlé Nutrition and Nestlé Waters North America, to name a few. Within its operating companies, Nestle provides vendor opportunities in a range of areas, including advertising, marketing, and human resources services.”


David Hamlin
Vice President and Manager of Supplier Diversity
McCann Erickson

David Hamlin is the Vice President and Manager of Supplier Diversity at McCann Erickson. Prior to coming to McCann, he was the Executive Director of University Procurement Services at Rutgers, The State University of New Jersey. Originally from Pittsburgh, Pennsylvania, Mr. Hamlin was employed by Carnegie Mellon University as the Director of Purchasing Services and Supplier Management and by Duquesne Light Company, an electric utility servicing western Pennsylvania, as the Director of Minority Business Development.

While in Pittsburgh, Mr. Hamlin was also an adjunct instructor for Penn State University’s Smeal College of Business Administration. He is a former board member of the New York-New Jersey Minority Supplier Development Council, past chairman and board member of the Pittsburgh Regional Minority Purchasing Council, and has served on various other boards.

A Certified Purchasing Manager (C.P.M.), Mr. Hamlin has a bachelor’s degree with a dual major in business and communications, and a master’s degree from Carnegie Mellon University.


Danette Christine
Founder and President
Soundtrack Marketing

As Founder and President of Soundtrack Marketing, Danette Christine has grown a boutique independent music licensing company into a marketing and music branding strategy. She elevated Delta Air Lines’ on-board entertainment from background music, to compelling radio, producing exclusive interviews, radio adventures and live performances with Bon Jovi, John Legend and Cirque Du Soleil. Christine was instrumental in the launch of musically-driven SONG Airline, the first domestic carrier to feature world-premiere albums in flight. She has supervised and produced international music environments for Air Force One, LAN Chile, and Bangkok Airways.

The music brand designer was an early adopter of the electronic movement that brought chill sounds to ad campaigns, including licensing rights for international labels such as Compost in Germany. That music has since been featured in Six Feet Under, and Apple G4 ads. In collaboration with KCRW’s Nic Harcourt and Ariane Morgenstern, Christine and her team brought their licensing expertise to help Nissan North America secure innovative music products for Nissan’s NextGen automobiles. That relationship inspired her to customize the syndicated music program Sounds Eclectic to the inflight environment.

One of her greatest skills -- and joys -- is working directly with diverse artists, from Elvis Costello and Smokey Robinson to Lou Reed and film composer Michael Kamen. Her mission is to educate audiences, and provide them with the sense of discovery. She’s a devoted collaborator, creating spin for artists on mainstream and alternative record labels from Universal, Warner Bros., and Disney to SubPop, Vanguard, Nacional and Compost.

In 2007, Danette Christine was nominated as Entrepreneur of the Year by the Women’s Business Enterprise Council, and in 2008, Ms. Christine was awarded The Cultural Care Agency’s Spirit Award for her work in helping to rebuild a Katrina-devastated New Orleans library. As an accomplished bassist, singer and songwriter, she has toured Europe with The Secret Circus of Danette Christine. She acted as music supervisor for the film A Single Woman, remixing classic songs of Joni Mitchell for this story about Jeanette Rankin, the first woman elected to Congress. The film premiered in Washington, a week before the historic 2008 election.


Carrie Brown
Assistant Professor of Journalism
University of Memphis

I am Carrie Brown-Smith and I am an assistant professor of journalism at the University of Memphis, where I do research on newspapers’ efforts to grapple with changes to newsroom structure, culture, and daily routines in the digital age. I am also interested in how social media is impacting journalism and democracy.

I teach undergraduate and graduate courses in journalism and serve as the director of the Teen Appeal, a citywide high school newspaper. We bring students from Memphis public schools to campus to learn journalism, with funding from the Scripps Howard Foundation. Many of the students we work with come from lower-income households, and one of our top goals is helping to foster diversity in America’s newsrooms. I’m also involved in efforts to revitalize our department’s journalism curriculum to adapt to the rapidly changing media landscape and ensure our students develop multimedia skills. I recently developed and am teaching two new courses on social media.

Before returning to academia, I managed the traveling curriculum program of the Committee of Concerned Journalists for three years, going to newspapers of all sizes across the United States to discuss how journalists could do a better job of upholding their values in their daily work. Our workshops were based on the principles articulated in the book Elements of Journalism by CCJ Chairmen Bill Kovach and Tom Rosenstiel. This experience was invaluable and gave me a bird’s eye view of what is happening in the newspaper industry today.

I’ve also spent time working in the newsroom myself, as a reporter for the Eau Claire Leader-Telegram in Wisconsin, an intern at the Philadelphia Inquirer, an associate newsletter editor covering policy developments on Capitol Hill in Washington, DC, and, most recently, as an assistant city editor at the Columbia Missourian.

I received my PhD from the University of Missouri, where I had the opportunity to study with the director of the Center for the Study of Organizational Change and learn some lessons from outside our field relevant to challenges facing journalism today. I recieved my MA in communication from the Annenberg School at the University of Pennsylvania and my BA in journalism and biological aspects of conservation from the University of Wisconsin-Madison, in the state where I was born and raised and remain a loyal cheesehead.

When I’m not writing about, researching or teaching journalism, I’m often running with my lovable but unruly labradors Sam and Pippi, watching Packer football, or enjoying a domestic macrobrew with my friends, from whom I’ve learned just as much as I ever have in school. I live in Midtown Memphis with my husband, Grant Smith, who is a freelance data journalist, avid fisherman and Web developer. You will frequently find his work at the Commercial Appeal in Memphis, among other places.


Julie Rieger
EVP Media & Market Planning
Domestic Theatrical Marketing

Prior to joining 21st Century Fox as EVP, Media & Market Planning, Julie Rieger led the West Coast for ZenithOptimedia, running HP in 93 countries and 20th Century Fox in the United States. She began her career deep in the heart of Texas at Bozell/Dallas 16 years ago. In 2007 Rieger was named one of Advertising Age’s “Women to Watch.” Rieger graduated from Southern Methodist University in Dallas with a degree in advertising. Before her love of advertising, her first love was golf. She was a scholarship athlete at the University of Oklahoma her first two years of college. Prior to OU, she was the youngest to ever win the Oklahoma Girls Junior Championship at the age of 13.


Dr. Sandra H. Utt
Associate Professor
The University of Memphis Department of Journalism

BSJ, journalism/English, West Virginia University; MS, journalism, West Virginia University; PhD, journalism/mass communication, Ohio University. Utt has been an advertising and public relations research and graphics consultant. Her teaching interests are media planning, theories, research and design. She is currently co-editor of Newspaper Research Journal, a publication of the Newspaper Division of the Association for Education in Journalism and Mass Communication (AEJMC). She also serves on accrediting site visit teams for the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) where she evaluates assessment programs.

Utt is the incoming chair of the Academic Committee of the American Advertising Federation and serves on the National Student Advertising Competition committee. She is an active participant in journalism and mass communication academic and professional organizations and has published numerous scholarly articles.


Mary Nittolo
President / CCO
Mary Nittolo Inc. dba The Studio

In 1988, Mary founded The Studio as an art and animation company. Today it is a leading visual communications company uniting the talents of directors, designers, artists, animators, programmers and visual effects artisans to interpret projects in a variety of media, supplying art and editorial services for animation, web design, character development, storyboards, book publishing and exhibit design--- In short, The Studio provides the images that brands and marketers need to reach their audiences. The Studio’s client roster includes major advertising agencies, such as Saatchi & Saatchi, McGarry Bowen, DraftFCB, McCann Erickson, GlobalHue, Euro, Publicis, Grey, Goodby Silverstein, and BBDO - brands such as Coca Cola, Sony, Kraft Foods, Colgate, Avon, Bacardi, Starbucks, Turner Broadcasting, GE, Best Buy, Target and many more.

Prior to owning The Studio, Mary worked for four years at a boutique design firm that specialized in packaging and collateral materials. Before that she was the Deputy Director of The Publications and Marketing Department of The Brooklyn Museum. Mary sits on the Board of Directors of Srina Tea, a socially responsible company whose profits help small scale farmers in Sri Lanka achieve sustainable development. The Studio has provided pro-bono a rebranding of Srina, which includes new packaging, a new web site, new marketing materials and advertising that will launch in spring 2011.

Mary is also on the Advisory Board of two high schools in underserved communities in Brooklyn, New York- The Academy of Innovative Technology and City Poly Tech. She was asked to be a member as a result of the innovative internships she has provided for high school students through National Academy Foundation (naf.org). These internships reinforce The Studio’s vision to secure its clients, and its own growth by creating a space where artists feel empowered to express their passion and creative spirit, to nurture talent wherever it is found and help it develop to its full potential.

Mary is a graduate of NYU and has attended The Tuck Institute at Dartmouth. This fall she joined Columbia University’s Community Business Program, an entrepreneurship program designed to support the growth and development of for-profit businesses in Upper Manhattan. Additionally she is on the Economic Policy and Legislation Issues Committees of W.I.P.P. (Women Impacting Public Policy) and has recently been given an honorable mention from Enterprising Women Magazine as an outstanding woman entrepreneur.

Staff of The Studio also serve on the boards of:

  • AICP Digital, the digital arm of AICP the representational organization for the issues specific to producers of digital content, including standards and best practices. (aicp.com)
  • Siggraph, which promotes the generation and dissemination of information on computer graphics and interactive techniques through a community whose core values help them to catalyze the innovation and application of computer graphics and interactive techniques.

Mary is also an avid photographer and gardener and mother to two amazing daughters. The Studio is also a WBENC certified company and as such has a commitment to mentoring other women owned businesses, currently Srina Tea and the historic Lenox Lounge in Harlem.


Anita Laney
President/Sr. Supplier Diversity Consultant
Professional Partnering Solutions, Inc.

Professional Partnering Solutions, Inc.

PPS has representatives at general market agencies in three of the four major holding companies (Omnicom, WPP and Publicis) and has developed diverse business solutions in advertising for agencies representing P&G, AT&T, Miller, Toyota, JC Penney, Brinker, US Air Force, BMW, Southwest Airlines and others.

As a wholly owned, certified M/WBE, PPS provides supplier diversity solutions through several models: partnering, outsourcing, staffing and traditional consulting. Anita co-founded the Advertising, Entertainment, Media and Sports Industry Group through the National Minority Supplier Development Council and served on the board of directors of Diversity Information Resources; the Mosaic Council Executive committee, and is an active member of the ISM Minority and Women’s Business Enterprise Group.

Anita has a track record of developing innovative and creative solutions to increase minority and women-owned business participation in challenging industries. She has been recognized nationally as one of the top 10 Women Who Mean Business in Diversity by Minority Business News, featured in Diversity Inc, MBN News, 2008 Ad Color Honoree, and Shoot Magazines. Anita is originally from Miami, FL and lives in New York and Chapel Hill, North Carolina.


Eric Harris
President and Partner
Sixth Floor Developers

Eric co-founded Six in January 2004. As President of Six, Eric leads the company’s Internet strategy, creative and technology into digital solutions for the company’s clients. Since Six’s formation, the goal has been to create user experiences that are fun and engaging through dynamic branded content and interactive storytelling.

Eric continues to leads Six’s new business efforts, which recently resulted in the company becoming an interactive agency partner with Overbrook Entertainment, the film and production company whose partners include Will Smith, James Lassiter, and Ken Stovitz. Eric was also responsible for leading the digital platform for the award winning Pepsi “We Inspire” campaign an interactive online community that encourages women to share their sources of inspiration.

Other major Six clients include Sean John, Bryant Park Hotel, NBA, Magic Johnson Enterprises, Blue Flame Marketing, Brooklyn Circus, The Museum of Fine Arts, Houston, The Council of Urban Professionals, Neyo and Ray Allen.

Prior to forming Six, Eric served as a director in the Global Markets & Investment Banking (GMI) Management Group for Merrill Lynch. Eric’s responsibilities included business and management strategy for this division. Additionally, Eric spent several years in Merrill’s investment banking group. He holds a B.A. from the University of Massachusetts at Boston and an M.B.A. from the J.L. Kellogg Graduate School of Management at Northwestern University.


Donna Farrugia
Executive Director
The Creative Group

Donna Farrugia is executive director of The Creative Group, a specialized staffing firm that places advertising and marketing professionals in freelance and full-time jobs. In this role, she manages operations for the firm's locations in major markets throughout the United States and Canada. Ms. Farrugia has more than 25 years of marketing, business development and management experience. She holds a Bachelor of Science in Business Administration from the University of Pittsburgh, with a minor emphasis in systems analysis, operations research, accounting and psychology.


Mary Furlong
Founder & CEO
Mary Furlong & Associates

Mary Furlong, Ed.D., MFA's president and CEO, is a leading authority on the baby boom generation as it moves toward and beyond age 50. She has guided the offline and online 45+ market strategies of leading corporations and nonprofit organizations for more than 20 years, and her list of clients includes IBM, Johnson & Johnson, Merrill Lynch, Viacom (CBS), Advance Publications, Proctor & Gamble, Pfizer, Microsoft, regional Bell operating companies and AARP. Mary founded MFA in 2003 to help socially-and consumer-conscious companies understand the real needs of this growing market.

In addition, Mary is the Dean's Executive Professor of Entrepreneurship at Santa Clara University's Leavey School of Business.

Before launching MFA, Mary founded the nonprofit organization SeniorNet in 1986 and ThirdAge Media in 1996. Throughout the course of her work for both organizations, she raised $120 million in venture capital funds, corporate sponsorships and foundation grants.

During Mary's tenure, SeniorNet served more than 500,000 adults age 50 and older. Much of her time was spent in the field at the organization's learning centers, observing the applications that worked and the issues related to the technology. ThirdAge Media reached more than 2 million members - most age 45 and older - when Mary served as its CEO and visionary leader of the editorial team.

Mary has appeared on CBS, PBS, NPR and NBC's Today show to discuss trends in aging and technology, and her expertise has been featured in The New York Times, USA Today, Business Week, Fortune, People and Fast Company, among other publications.

In 2001, Fortune Small Business named Mary one of its "Top 25 Women Entrepreneurs," and Time honored her in 1999 as one of its "Digital 50." She also served as a White House Commissioner on Libraries and Information Science during the Clinton administration, and she has conducted hearings on aging and technology for the U.S. Senate. Mary is a member of the American Society on Aging's Business Forum on Aging, the Leadership Council of the National Council on Aging and the AARP Women in Leadership group. She also serves on several corporate advisory boards.


Stuart Rosenthal
Publisher
The Beacon Newspapers

Stuart Rosenthal has been publisher and editor of the Beacon newspapers, with Greater Washington and Greater Baltimore editions, since he and his wife founded the company in 1989.

Rosenthal is a graduate of Yale Law School and Oxford University, which he attended on a Marshall Fellowship.

Rosenthal also serves as president of the North American Mature Publishers Association, the national association of newspapers for older adults, and chairs the Maryland Commission on Aging.


Gaetan T. Giannini
Assistant Professor and Chairman of the Department of Business, Management and Economics
Cedar Crest College

Gaetan Giannini is the author of Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media (Pearson-Prentice Hall) and an Assistant Professor and Chairman of the Department of Business, Management and Economics at Cedar Crest College, as well as a sales and marketing speaker, consultant and writer.


Oscar Joyner, President and Chief Operating Officer, REACH Media Inc.
Executive Producer, The Tom Joyner Morning Show

Oscar Joyner is President and Chief Operating Officer of REACH Media, Incorporated headquartered in Dallas, TX. Reach Media, Inc. is the parent company of The Tom Joyner Morning Show, BlackAmericaWeb.com and a host of other syndicated radio and television properties. Since the company’s inception, Mr. Joyner has personally overseen the creation of well known destination events such as the Tom Joyner Foundation® Fantastic Voyage Cruise® and the Tom Joyner Family Reunion® as well as community based initiatives like Tom Joyner Take a Loved One to the Dr. Day® and the Moving America 1-886-MYVOTE-1 voter empowerment campaign. As Executive Producer of TJMS he leads a team of producers and programming executives to oversee high-profile guests, theme shows, listener awareness efforts, and many of the features that are enjoyed by an audience of 8 million each week and a network of over 100 market affiliates. Mr. Joyner oversees a staff of over 100 people with annual revenue in excess of $50 million. He is a proud graduate of Florida A&M University where he obtained his MBA with a double concentration in Marketing and Finance.


C. Raquel Daniels, Sr. Media Planner/Buyer and Client Services Account Director, Camelot Communications

C. Raquel Daniels is a Sr. Media Planner/Buyer and Client Services Account Director; specializing in general market and African American marketing, promotions and advertising. Ms. Daniels currently serves as one of the lead Account Directors on Multi-Cultural Marketing and New Business Development. Her prior capacity within the organization has been as the principal Account Director on the Southwest Airlines business along with other key client business.

Prior to joining Camelot Communications, Ms. Daniels was an Independent Managing Consultant on Multicultural Marketing and Diversity Management for fortune 500 companies. Prior to consulting, Ms. Daniels was the Sr. Account Executive with PGC Advertising Agency. Before PGC Advertising, Ms. Daniels held marketing and promotions positions of increasing responsibility in the Southwest Airlines marketing department, culminating in the leadership and management of the African American Marketing efforts.

Ms. Daniels received her master’s degree in integrated marketing and strategic communications from the University of North Texas in Denton, Texas.


Simon Bond, Global Head Of Business Development, Proximity Worldwide

Simon Bond is the global head of business development for Proximity Worldwide based in New York. Simon is a true internationalist having lived and worked for Proximity in Europe, Middle East & North Africa and Asia Pacific and is responsible for making sure the new business engine is well oiled and operating at its optimal levels.

In his previous role he set up Proximity/BBDO across Asia and grew the agency within 4 years to be one of the largest and most awarded networks in Asia looking after clients like P&G, Visa, Citibank, Pepsi, Mercedes Benz, GE, Mars and Air NZ.

Prior to this role Simon worked with Proximity/BBDO in London and in Dubai where he was regional director for Proximity/BBDO across Middle East & North Africa where he set up 4 offices across the region and also grew Proximity to the largest and most awarded network in the region

Simon is a true digital evangelist and contributes regularly to the advertising and digital industry in Europe, Asia and Middle East and North America by continuously speaking at industry conferences and writing articles in leading trade journals. In addition to his business interests, Simon is also a very keen sportsman regularly taking part in marathons, triathlons, adventure races and motorbike trips in far corners of the world but also enjoys the easy life of the golf course, ski slopes and the kitchen cooking up a fine meal for friends and family.


Richard M. Goehler, Partner, Intellectual Property Practice Group,
Frost Brown Todd LLP


Dick Goehler is a partner in the Intellectual Property practice group of the Cincinnati office of Frost Brown Todd LLC and a past member of the firm’s Executive Committee. His practice is concentrated in the areas of media law, including digital and interactive media, advertising law, copyright and trademark, and complex intellectual property and business litigation. He represents media clients in all aspects of First Amendment and newsroom-related matters, including prepublication/prebroadcast review, defense of defamation and invasion of privacy claims, and in access to public records and meetings disputes. He handles a wide variety of constantly evolving internet, digital and interactive media issues. He also handles trademark and copyright matters and regularly counsels and advises clients on advertising review, clearance issues, and sweepstakes and promotions.

Mr. Goehler is the Immediate Past Chair of the Governing Board of the American Bar Association’s Forum on Communications Law. He is a charter member of the Defense Counsel Section of the Libel Defense Resource Center (LDRC, aka Media Law Resource Center - MLRC), and formerly the co-chair of its Advertising and Commercial Speech Committee. He has co-authored the chapter on Ohio Libel and Privacy Law for the annual LDRC/MLRC 50-State Survey since 1982. He also has given numerous presentations at local, statewide and national media law conferences and seminars, including regular newsroom seminars for his firm’s print and broadcast clients.

He is a former co-chair of the American Bar Association’s First Amendment & Media Litigation Committee and co-editor of that committee’s newsletter. He is also an active member of various professional committees, including the Board of Directors of the Student Press Law Center and the Ohio State Bar Association’s (OSBA) Media Law Committee.

Mr. Goehler is a current member of the Ohio Bar Foundation Fellows Class.

A frequent presenter at the OSBA’s annual Law & Media Conference, Mr. Goehler also teaches a media law course at Miami University, and lectures for the National Institute for Trial Advocacy.

Mr. Goehler received his A.B., magna cum laude, from Miami University and his J.D., magna cum laude, from the University of Notre Dame Law School.


Jeffrey Edelstein, Partner, Advertising, Marketing & Media,
Manatt, Phelps & Phillips, LLP


Jeffrey Edelstein represents clients in all areas of advertising and marketing law. Mr. Edelstein has developed a well-earned reputation for the numerous successes he has achieved on behalf of leading companies involved in false advertising challenges before the National Advertising Division (NAD) and the National Advertising Review Board (NARB) of the Council of Better Business Bureaus, the primary self-regulatory bodies of the advertising industry; the television networks; and the courts.

His practice also includes reviewing advertising for legal acceptability on behalf of many advertising agencies and advertisers; obtaining network and other media clearance; handling matters before the Federal Trade Commission; representing clients in false advertising cases; advising clients on trademark, copyright, and other intellectual property matters; and negotiating and drafting advertising and entertainment contracts.

Prior to joining Manatt, Mr. Edelstein was a partner at the New York law firm Hall Dickler Kent Goldstein & Wood, LLP.


Jeff Froud, Senior Strategic Planner, OgilvyAction

Prior to joining OgilvyAction in February 2008, Jeff Froud worked across a wide variety of fast-moving consumer goods categories, with manufacturers like Nestlé, GlaxoSmithKline & Reckitt Benckiser. His roles have included national sales, channel and category/trade marketing functions in the United States, Australia, Fiji & Papua New Guinea.

Some of the many brands he has worked on are Kit Kat, Milo, Nescafé, Nesquik, Cheerios, Panadol, Macleans, Lucozade, Ribena and Lysol.

Much of Froud’s professional experience has been gained working in many different retail channels, from supermarkets to mass merchants to warehouse clubs to convenience stores.

His primary passion is understanding the behavior shoppers exhibit on their path to purchase, which can be leveraged to develop smarter channel and point-of-purchase strategies, putting more products in more baskets more often.


Mike Kelly, Senior Advisor, Veronis Suhler Stevenson

Mike Kelly is a media advisor and investor with 28 years of operating experience at Time Warner and elsewhere. He is currently Senior Advisor to Private Equity firm Veronis Suhler Stevenson. Mike is also on the board of Eyeblaster, a leading digital advertising services company, Clearmeadow Partners, a media investment firm; Contextweb, an advertising network and exchange; and American Town Network, a local social network. From 2004 to 2007 he was president of AOL Media Networks where he spearheaded the acquisition of Advertising.com and several other digital media companies. During his tenure, advertising revenues grew from $600 million to over $2 billion.