AAF launches AdCamp for High School Students in Partnership with University of Illinois

WASHINGTON, DC – What is advertising? Is advertising something I want to do after college? Where can I learn about the different types of advertising and marketing careers?

The answer to all these questions is – AdCamp!

AAF, in partnership with the University of Illinois at Urbana-Champaign, is launching AdCamp in downtown Chicago from June 20 – July 1, 2011. AdCamp is a unique opportunity for high school students (10th – 12th graders) to explore the advertising industry and the variety of exciting careers it has to offer. Students will participate in classroom lectures and will directly interact with industry professionals, representing all facets of advertising and marketing. University of Illinois faculty will teach the classroom lectures while corporate sponsors will have the opportunity to host industry immersion activities and corporate shadowing. Students will then apply all these key learnings toward a capstone project introduced by the client sponsor(s) at the beginning of the camp session. Additional workshops on leadership, diversity and teambuilding will be included in the curriculum to help students hone other professional skills critical to success.

“AdCamp will be an amazing opportunity to expose high school students to the creative and business sides of advertising. The Charles H. Sandage Department of Advertising is pleased to be partnering with AAF in this venture. And we’re delighted we can do this in the Chicago area – where so many of our students hail from and so many of our alums work,” adds Jan Slater, Interim Dean and Professor in the College of Media at the University of Illinois.

AAF and the University of Illinois are focusing recruiting efforts in the local Chicago school districts, both public and private. AdCamp will be a daytime program hosted at the Illini Center. In addition, AAF will be offering several academic scholarships to under-represented minorities to provide a diverse student class.

“AAF Education Services is excited to reach out to a new market of students to get them engaged with the advertising industry. By educating a younger generation, the organization hopes to build a continuous pipeline of fresh talent for the industry. Nowadays, young adults have an overwhelming palate of career choices and in order for the advertising industry to stay robust and profitable it is crucial to interact with students at an early stage,” states Connie Frazier, COO, American Advertising Federation.

With the success of the University of Illinois AdCamp, AAF will launch versions of this educational program at other AAF college chapter campuses throughout the nation.

For further information regarding AdCamp and sponsorship information, please contact Melissa Wong at (202) 898.0089 or visit the AdCamp webpage.

About the American Advertising Federation
The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 214 college chapters, the AAF provides 7,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at

About the Charles H. Sandage Department of Advertising
From the moment of its founding, The Department of Advertising at Illinois was considered the best. Thanks to Charles H. Sandage – known as “the father of advertising education” – and the stellar faculty he recruited, the department was ranked as the top undergraduate and graduate program throughout the 20th Century. As the leading institution for advertising education in the world, the department faculty has adopted a curriculum entitled “The Sandage Way” that lays claim to the philosophy of our founder while positioning us for the future. We are committed to continually address the evolving practice and definition of advertising through our teaching and scholarship. In the Sandage tradition, we will focus on the “why” of advertising in the social and economic contexts in today’s marketplace. This philosophy provides the foundation of our mission to generate ideas, produce knowledge and educate individuals who will impact the theory and practice of advertising locally and globally.

About the University of Illinois at Urbana-Champaign
The University of Illinois has long ranked among the nation’s most distinguished teaching and research institutions. As the largest public university in the state, the U of I campus hosts over 42,000 students. Its diverse, world-class programs reflect the mission of a comprehensive, land-grant university. Eleven colleges, two institutes, and two schools offer 4,000 courses and 150 programs of study. More than 150 centers, laboratories and institutes perform research for federal and state agencies, private industry and other campus units. In 2005, The U of I spent nearly $500 million on research and development in science and engineering and ranks 16th among U.S. universities for money spent on campus research.