The Advertising Hall of Achievement: 2010 Inductees


Benett

Andrew Benett, Global CEO of Arnold Worldwide & Chief Strategy Officer of Havas Worldwide

Global CEO of Arnold Worldwide & Chief Strategy Officer of Havas Worldwide

Andrew is Global CEO of Arnold Worldwide, which represents some of the world’s most renowned brands, including The Hershey Company, Jack Daniel’s, McDonald’s, New Balance, Ocean Spray and Volvo. Andrew leads Arnold's 1,200 employees across the network’s 15 offices. His career in marketing spans nearly two decades and includes hands-on experience in almost every marketing discipline and across multiple product and service categories. He has a unique understanding of marketing gained through work on the client side, in consulting and for global communications agencies.

As Global Chief Strategy Officer of Havas Worldwide, Andrew develops, communicates and executes strategic initiatives for the holding company’s agencies and clients.

Before joining Arnold Worldwide, Andrew was Co-CEO of Euro RSCG New York and Global Chief Strategy Officer of Euro RSCG Worldwide. As Co-CEO, he achieved double-digit revenue growth and was responsible for running the flagship office, managing a staff of 500 employees and billings of over $2 billion. He also co-led the seamless integration of the digital/CRM agency, resulting in one of the largest and fastest growing fully integrated agencies in North America.

Andrew joined Euro RSCG Worldwide in 2004 as Global Chief Strategy Officer, responsible for 250 strategic planners across 233 offices.

Prior to joining Euro RSCG, Andrew was EVP, Executive Director, Strategy and Innovation, at FutureBrand. He began his advertising career at McCann-Erickson in strategic planning.

Throughout his career, Andrew has received some of the industry’s most esteemed honors. He has been selected for Crain’s New York Business’s “40 Under 40” (2009) and Boston Business Journal’s “40 Under 40” (2010). Andrew is a frequent contributor to the Financial Times, Brandweek, CNBC, CNN, and speaks regularly on the topics of corporate branding and marketing innovation. He is also co-author of two marketing books, Consumed: Rethinking Business in the Era of Mindful Spending and Good for Business.

Outside of work, Andrew sits on the Board of Directors of Make-A-Wish Foundation International. He is a graduate of Georgetown University’s College of Arts and Sciences and is married with two young sons.

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Bant Breen

Bant Breen, President, Worldwide Digital Communications, Initiative

Bant Breen is President of Initiative’s worldwide digital communications operations and plays a leadership role on all things digital for IPG’s Mediabrands.

Breen has played a key role in building IPG’s digital communications services. Before joining Initiative he served as the Executive Director of the IPG Emerging Media Lab, spearheaded IPG’s acquisition of Reprise, created Ansible (IPG’s Mobile Marketing Agency) and led UM’s global digital communications offering. Breen recently launched Initiative’s worldwide social media services unit Prophesee.

Before joining Interpublic, Breen was the Founder and President of a strategic marketing and communications consultancy affiliated with Dentsu Inc. Prior to that, he worked at Leo Burnett Worldwide for five years. Breen started his career as a WPP Fellow.

Breen has worked and lived in Asia Pacific, Europe and the U.S. but now lives in New York City with his wife, Carmen, and two boys, Alejandro and Nico.

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Jeff Levick

Jeff Levick, President, Global Advertising and Strategy, AOL

As President of Global Advertising and Strategy at AOL, Jeff Levick is responsible for AOL's overall revenue strategy. This includes working with global agencies and advertisers to create brand experiences that take advantage of AOL's premium content and substantial worldwide audience, scaling AOL's advertising products and third-party ad network, Advertising.com, and offering advertisers unique consumer insights to help them better understand how consumers engage with them.

Levick joined AOL in May 2009 from Google, where he served as Vice President, Industry Development and Marketing, Americas. In that role, he led marketing, industry advertising sales development, and global accounts for the 10 vertical industries covered by Google's America's Media Sales and Marketing Organization.

During his Google tenure, Levick spent two years in London as Director of the European Vertical Markets Group and a member of Google's executive management team for Europe, the Middle East and Africa (EMEA). In that role, he was responsible for Google's pan-EMEA industry sales and strategy teams, which advised Google's largest global clients across more than countries and a range of industries, including financial services, retail, travel, entertainment, consumer goods, healthcare, technology and automotive. Prior to this, Levick also ran Google's Financial Services group in the U.S., where he was responsible for developing and managing Google's relationships with North American financial services companies and publishers.

Prior to joining Google in 2001, Levick served as Senior Director of Strategic Alliances and General Counsel for ClearGauge, a leading online business-to-business marketing consultancy. Before that, he was Vice President of Business Development at an online business-to-business portal for independent retailers, and also worked as a corporate attorney at the international law firm of Katten Muchin Zavis Rosenman in Chicago.

A frequent lecturer on topics related to media, marketing and global advertising trends, Levick also serves on the Board of Directors of Church & Dwight, the Board of Directors of the IAB and the Executive Board of the College of Communications at DePaul University. He holds a B.A. from New York University and a law degree from DePaul University in Chicago.

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Rob Master

Rob Master, North American Media Director, Unilever

Rob Master is the North America Media Director for Unilever, where he oversees media strategy and implementation across all Unilever categories and brands. Since moving into that role in 2007, Master has focused on communications innovation, shifting media planning and strategy to the beginning of the product development pipeline, and propelling Unilever to the forefront of digital innovation and branded entertainment, evidenced by the company’s recognition by Advertising Age as “Digital Marketer of the Year”, Media Post, Media Client of the Year and one of Fast Company’s Most Innovative Marketers.

Master has also played a leading role in helping rewrite the rules of the traditional “upfront” process with the development and success of Unilever’s unique and trend-setting “reverse upfront” approach, during which Unilever presents its brands’ plans to media companies and asks them to develop media plans and content deals around them.

Since joining Unilever in 2002, Master has managed a number of brands including Dove and Axe and has driven awarding-winning branding campaigns around the Dove Campaign for Real Beauty and The Axe Effect.

Before coming to Unilever, Master worked in brand marketing for PepsiCo’s Taco Bell and at Young & Rubicam. Prior to those roles, he led the strategic marketing initiatives for Internet start-up eHobbies, an online retailer.

Master holds a B.A. in political science from the University of Wisconsin at Madison and an M.B.A. from the Olin School of Business at Washington University in St. Louis. He resides in New York with his wife and two children.

Click Here to watch Rob Master's Career Highlights
Erin Nelson

Erin Nelson, former CMO of Dell Inc., joining Bazaarvoice as CMO in several weeks

Note: Erin will join Bazaarvoice in the coming weeks to assume her new role.

Throughout her 20 years in marketing, Erin Mulligan Nelson remains true to the one principle that got her into the business—let the hearts and minds of your customers guide all that you do.

Erin has always been fascinated by human behavior—how do people make choices, what motivates them to act, how do they decide what they love or what they don’t? Marketing as a discipline intrigues her because of the balance of sociology, psychology, metrics and analytics—this combination has the power to provide insights that can affect change within organizations. She also recognizes that effective marketing is a critical enabler to growth and profitability, which can only come from a deep understanding of customer needs.

As senior vice president and chief marketing officer of Dell, Nelson was responsible for bringing the company’s brand to life for Dell customers, employees and stakeholders around the world. She led brand strategy, global communications, social media, corporate responsibility, global research, marketing talent development and agency management. While at Dell, Nelson was also the executive sponsor of the largest employee resource group at Dell, Women in Search of Excellence (WISE), and served on executive committees for corporate philanthropy, diversity and sustainability.

Before she became CMO for Dell in January 2009, Nelson spent three years in Europe as the vice president of marketing for Europe, the Middle East and Africa for Dell. During her 11 years with Dell, she held leadership positions across marketing and sales in the Consumer, Small and Medium Business, Public and Large Enterprise business units.

Prior to joining Dell, Nelson worked in brand management at Procter & Gamble, corporate strategy at PepsiCo and management consulting with A.T. Kearney.

A mother of two, Nelson is passionate about ensuring that children grow up in a safe and healthy environment. As a board member for the Court Appointed Special Advocates for Children in Travis County, Texas, she volunteers her time to advocate for neglected and abused children in many forums, including the court system, schools and the community.

Nelson also dedicates time helping develop the next-generation of marketing professionals through her work with her alma mater, The University of Texas, where she earned a bachelor’s degree in business administration with a concentration in international business and marketing. As a board member on the UT McCombs Business School Advisory Council, she helps ensure that the curriculum and experience that students receive prepares them for the opportunities they’ll encounter in the workforce.

In addition, Erin also serves on the board of directors of the Ad Council and Association of National Advertisers (ANA).

Click Here to watch Erin Nelson's Career Highlights
Tiffany Warren

Tiffany Warren, Senior VP, Chief Diversity Officer, Omnicom Group Inc. | Founder, ADCOLOR®

Tiffany R. Warren oversees all diversity efforts for Omnicom Group including the Omnicom Diversity Development Advisory Council, Omnicom Supplier Diversity Initiatitives, Omnicom Diversity & Inclusion Group, Omnicom Medgar Evers Associates Program and Omnicom Medgar Evers Partnership.

Formerly of Arnold Worldwide, she managed diversity initiatives for the Arnold network of offices which included Arnold Immersion: Multicultural Seminars, The Atrium Project, Arnold Multicultural Employee Network, Arnold Rainbow Coalition and the AAF Most Promising Minority Student Alumni Rising Star Award. In 2005, Tiffany founded ADCOLOR® and the ADCOLOR® Awards.

Before joining Arnold, Warren was Manager of Diversity Programs at the American Association of Advertising Agencies in New York City. She oversaw all AAAA diversity initiatives, which included the comprehensive Multicultural Advertising Internship Program.

Before joining the AAAA, Warren was an assistant account executive at Arnold in Boston where her duties focused on the Fleet Financial Services Group account.

Warren serves as an executive member of the AAF Board of Directors. She is a member of the Advertising Club of New York's Diversity Committee, AAF Mosaic Center Executive Committee, AAF National Academic Committee and AAAA Diversity Committee. Ms. Warren also serves on the boards of Together Our Resources Can Help (TORCH), The Winsor School Corporation, The Winsor School Alumni Board, and Immigration Equality's Business Coalition for Global Talent.

In addition, Warren is the District 1 Coordinator for the AAF National Student Advertising Competition, Vice Chair of the AAF Mosaic Center Executive Council, professional member of the AAF National Academic Committee and board member of the Institute for Advertising Ethics. She is a member of both the AAAA and The Advertising Club’s Diversity Committees. She is a founding member of the Roundtable of Advertising Diversity Executives (RADE) and the Cooperative of Diversity Executives (CODE). She was honored as a 2007 Advertising Age & Advertising Women of New York “Woman to Watch”, was featured in Pepsi’s 2008 Black History Calendar entitled “The First of Many” which highlights African-American trailblazers and pioneers, was recipient of The 2008 President's Award from The Advertising Club of New York, the 2008 AAF District 2 "Role Model" Diversity Achievement Award, the 2009 NV Magazine Corporate Visionary Award and the 2009 New England Women’s Leadership Pioneer Award Recipient.

Warren is a graduate of The Winsor School and Bentley University

Click Here to watch Tiffany Warren's Career Highlights
Adam Werbach

Adam Werbach, Chief Sustainability Officer, Saatchi & Saatchi S; Chairman, Saatchi & Saatchi S

Adam is regarded as one of the world’s premier experts in sustainability. At age 23, he was elected as the youngest president ever of the Sierra Club, the oldest and largest environmental organization in the United States. In 1998, he founded sustainability agency, Act Now, to engage the corporate and media world in social, environmental, cultural and economic change. After ten successful years, Act Now merged with global ideas company Saatchi & Saatchi to form Saatchi & Saatchi S, the world’s largest sustainability agency.

Adam has always been an advocate for change, as exemplified by his 2004 speech, "Is Environmentalism Dead?" which sent shockwaves through the environmental movement. He declared that he would no longer call himself an environmentalist, as the movement was unprepared to solve the underlying social and economic issues of climate change. Soon after, Wal-Mart engaged Act Now to lead the involvement of its 1.9 million Wal-Mart associates in the Personal Sustainability Project (“PSP”).

Adam returned to the Commonwealth Club in April 2008 to receive its 21st Century Visionary Award and deliver his follow-up address to “Is Environmentalism Dead?,” entitled “The Birth of Blue,” which envisions a billion-person strong, consumer-based movement for sustainability.

Underpinning Adams’s vision for change is his book Strategy for Sustainability, published by Harvard Business Press in July 2009. Fast Company named Strategy for Sustainability one of the top business books of 2009.

As Chairman of Saatchi & Saatchi S, Werbach guides sustainability work from China to South Africa to Brazil. He is an instigator for radical change within and beyond Saatchi & Saatchi in creating communications that are sustainable for a better “True Blue” world.

Twice elected to the International Board of Greenpeace, Adam is a frequent commentator on sustainable business, appearing on networks including BBC, NPR, and CNN, and shows ranging from the The O’Reilly Factor to Charlie Rose. He is a prolific speaker, appearing at conferences on everything from energy and design to technology and youth. Adam lives in San Francisco with his wife Lyn and children Mila, Pearl and Simon.

Click Here to watch Adam Werbach's Career Highlights