Advertising Industry Honors Excellence in Multicultural Marketing

AAF Announces Recipients of 2010 Diversity Achievement and Mosaic Awards

WASHINGTON, D.C. (August 10, 2010) – Industry corporations and individuals that demonstrate successful multicultural marketing efforts are recognized at the American Advertising Federation’s (AAF) 2010 Diversity Achievement and Mosaic Awards luncheon & forum which will take place on September 29, 2010 at the New York Athletic Club. The AAF’s Mosaic Awards will be presented in conjunction with AAF’s District Two Diversity Achievement Awards. The Diversity Achievement and Mosaic Awards luncheon & forum is the premiere diversity and multicultural program during Advertising Week in New York City.

This year’s Diversity Achievement and Mosaic Awards honorees truly exemplify the importance of implementing the kind of business practices needed to stay competitive in today's rapidly shifting marketplace.

2010 AAF District Two Diversity Achievement Award Honorees

Corporate Leader
Michael Roth, Chairman & CEO
Interpublic Group

Industry Influential
Tim Love, Vice Chairman
Omnicom Group

Industry Career Achiever
Carol Sagers, Director of Strategy
McDonald's USA

Role Model
Michael Gray, President & Owner
G&G Advertising

Saul Gitlin, Executive Vice President of Strategic Marketing Services/New Business Kang & Lee Advertising

Minerva Garcia, Director of Diversity

Pioneers of Diversity
Roy Eaton, Former VP, Music Director, Benton & Bowles
Johnson & Johnson
The New York Times

2010 AAF Mosaic Award Honorees

Multiethnic Advertising Campaign
Agency: Burrell Communications Group
Client: American Airlines ®
Campaign: Your Passport to the Black Experience Worldwide

Multiethnic Media Usage
Agency: interTrend Communications
Client: State Farm Insurance

Multiethnic Interactive Media
Company: General Mills
Agency: Hispania Public Relations
Campaign: La Receta de Mi Cocina

Agency: interTrend Communications
Client: JCPenney
Campaign: "ISA” Back-To-School

Multiethnic Supplier Partners
Agency: MEC and SWK Partners
Client: MEC and SWK Partners
Program: MEC and SWK Partnership

Special Recognition Award
Agency: 135th Street Agency, LLC
Client: City of Miami
Program: LOVE ‘N HAITI

Client of the Year
Company: McDonald’s USA

The first AAF Mosaic Awards & Forum program took place in 2001 and recognized successful efforts in multicultural marketing. The AAF and its District Two partnered in 2004, to present the Diversity Achievement and Mosaic Awards & Forum. The New York, New Jersey, Pennsylvania, Delaware, Maryland, and Washington, D.C. regions form District Two which represents 10 percent of AAF club membership.

For more information, please visit or contact Tiffany Foxworth at

The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of more than 200 ad clubs located in ad communities across the country. Through its 226 college chapters, the AAF provides nearly 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at

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