December 7, 2009

December 7, 2009

To: AAF Advertising Club Presidents
From: Clark Rector, Executive Vice President-Government Affairs
Re: Advertising Deductibility Editorial

Thank you for all of your help in spreading the alert about the possible amendment to the healthcare bill to eliminate the pharmaceutical advertising tax deduction. Thank you especially for all the contacts you and your members are making to Senators’ offices about the issue.

We continue to work to convey our message to Senators. Attached is a draft editorial we would like for you to submit to your local newspaper. It could be used as a basis for the newspaper to editorialize on the issue, or it could be submitted as an op-ed from you, the president of the local advertising federation.

Either way, it will continue to communicate the message to Senators that advertising is a legitimate business deduction and should not be limited.

Please let me know if you are successful in getting the editorial published. As always, do not hesitate to contact me if you have any comments or questions.