Advertising Industry Honors Excellence in Multicultural Marketing;
AAF Announces Recipients of 2009 Diversity Achievement and Mosaic Awards

WASHINGTON, D.C.—The American Advertising Federation (AAF) is pleased to announce the recipients of the 2009 Diversity Achievement and Mosaic Awards, which honor companies who have demonstrated innovative efforts in multicultural marketing and advertising. AAF's Mosaic Awards will be presented in conjunction with AAF's District Two Diversity Achievement Awards at a luncheon on September 23, 2009, at the New York Athletic Club. The Diversity Achievement and Mosaic Awards have become the primary diversity and multicultural program during Advertising Week New York.

“The diverse cross section of individuals and corporations that will be acknowledged during this year’s Diversity Achievement and Mosaic Awards luncheon is further indication of the advertising industry’s continued commitment to an inclusive workforce and the value of multicultural marketing," said James Edmund Datri, AAF president and CEO, “We look forward to celebrating the accomplishments of these exceptional professionals and organizations.”

2009 AAF District Two Diversity Achievement Award Honorees

Industry Career Achiever
Heide Gardner
SVP, Chief Diversity & Inclusion Officer
Interpublic Group

Role Model
Rudy Rodriguez
Director, Multicultural Marketing
General Mills, Inc.

BBDO Diversity Council

Singleton Beato
Director, Human Resources

Industry Influential
Tom Bernardin
Chairman & CEO
Leo Burnett Worldwide

Pioneers of Diversity
Louis Carr
President, Broadcast Media Sales

Helen Lavelle
Creative Director
Lavelle Murray Advertising

Hector & Norma Orcí
La Agencia de Orcí & Asociados


2009 AAF Mosaic Award Honorees

Multiethnic Advertising Campaign
Company: Sanders\Wingo Advertising
Client: AT&T
Campaign: Not Just

Multiethnic Media Usage
Company: interTrend Communications
Client: JCPenney
Campaign: Double Happiness

Multiethnic Interactive Media
Company: Dieste Inc.
Client: HP
Campaign: HP Insider

Multiethnic Supplier Partners
Company: Draftfcb
Program: Supplier Diversity Conference

Employee Diversity Program
Company: Valassis
Program: Advancing the Diversity Vision: 2008 and Beyond

Student Diversity Program
Company: McCann Erickson
Program: Mc2 MEGA Program

Workforce Diversity
Company: BBDO New York
Program: Building A Diverse Future

The AAF hosted its first Mosaic Awards & Forum program in 2001 to recognize successful multicultural marketing and diversity efforts. In 2004, the AAF and its District Two joined forces to present the Diversity Achievement and Mosaic Awards & Forum. District Two represents roughly 10 percent of AAF club membership and covers the regions of New York, New Jersey, Pennsylvania, Delaware, Maryland and Washington, D.C.

For more information, please visit the Mosaic Awards Web site or contact Lisa Rubin at

The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 226 college chapters, the AAF provides nearly 8,000 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at