The American Advertising Federation Chooses New Board Leadership


Washington, DC – The American Advertising Federation today elected the Board leadership of the organization for the next two years. Frank Cooper III, of Pepsi-Cola North America Beverages will hold the position of Chairman. Mike Shaw, of the ABC Television Network will serve in the position of Vice Chairman. Their terms of service will begin July 1, 2009.

As Chief Marketing Officer of Sparkling Beverages for Pepsi-Cola North America Beverages, Cooper oversees the company’s entire soft drink portfolio, including the Pepsi, Mountain Dew and Sierra Mist trademarks. Cooper has overseen the re-launch of the Pepsi brand, leading the development of a new brand positioning and a new communication strategy, which has been widely recognized as one of the most innovative and effective programs by PepsiCo in years.

“Frank Cooper is one of the most dynamic and innovative marketing executives practicing today,” said James Edmund Datri, president and CEO of the AAF, “Having worked closely with Frank during his Vice Chairmanship, I know that he and I share the same big goals for the AAF, and having Frank as our Chairman will help us achieve them.”

Mike Shaw is president, Sales and Marketing, ABC Television Network. He is responsible for sales and integrated marketing efforts for all dayparts of the ABC Television Network, including ABC Primetime, ABC Daytime, ABC News, ABC Late-Night, ABC Interactive and Sales Development. Shaw has been named one of the top media executives in the United States by Mediaweek Magazine, and in 2007 Shaw was named one of the Top 50 Most Influential New Yorkers by New York Magazine.

“Mike Shaw is one of the nation’s best known leaders in media. He is widely recognized for his successes at ABC, and the AAF is very fortunate to have him on our leadership team,” said Datri. “The AAF’s immediate future is in excellent hands. Not only are Frank and Mike outstanding individuals, both personally and professionally, but they represent two of the most outstanding brands not only in advertising, but in all of American industry.”

Contact: Clark Rector, crector@aaf.org or (202) 898-0089



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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 225 college chapters, the AAF provides 7,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.