Mosaic Council

 

About

The American Advertising Federation's Mosaic Council is an established infrastructure of national advertisers, general market and multicultural advertising agencies, media organizations and suppliers. As the advertising industry's premier think tank on diversity and inclusion, the council identifies best practices for achieving greater industry multiculturalism while advancing the common interest of all industry segments.

Mission

To create a foundation for the Mosaic Council’s work, the members have created the AAF’s Mosaic Principles. These Principles offer agencies and companies at-large the recommendations needed to institute common diversity practices that are essential to addressing the demands of our consumers.


The council's goals are threefold:
  1. To achieve greater workplace diversity within the advertising industry.
  2. To create opportunities for diverse suppliers and general market corporations to work together to create effective advertising campaigns and programs targeted towards multicultural markets.
  3. To prepare the industry's future leaders so they recognize the importance of a diversified workforce and multicultural marketing's impact on a company's bottom line.

The council serves as the advisory board to the Mosaic Center, which develops and implements the AAF's programs and policies to address the ad industry's diversity initiatives. Premier Mosaic Center programming includes the Most Promising Multicultural Students Program, the Mosaic Career Fairs and the Mosaic Awards, among others.

Council Members

Chair: Danielle Austen, Managing Partner, CEO, fluent360

Co-Chair: Doug Melville, Chief Diversity Officer, TBWA


Members

Singleton Beato, SVP, Diversity & Inclusion Strategy, American Association of Advertising Agencies (4A's)

Kedma Brown, Founder, Mélange Media Group, LLC

Esther T. Franklin, EVP, Head of SMG Americas Experience Strategy, Starcom MediaVest Group

Felicia Geiger, Consultant 

Erica Jensen, Sr. Manager, Integrated Marketing Communications, General Mills

Kendra Hatcher King, Vice President of Account Planning, Razorfish

Karen List, Executive Director: Agency/Industry Relations, New York Times

Sallie Mars, SVP, Chief Diversity Officer, McCann Worldgroup

Karla Gray Mayers, SVP, Director, Supplier Diversity, BBDO

Renetta McCann, Chief Talent Officer, Leo Burnett

McGhee Williams Osse, Co-CEO, Burrell Communications Group

Cynthia Park, Partner, Color H20 Partners, Governor, District 2, AAF

Austin Patrick
, Multicultural Integration Director, McCann Worldgroup

Donna E. Pedro, Sr. Partner, Chief Diversity Officer, Ogilvy & Mather, NA

Max Rutherford, Vendor Partner Diversity Director/SBLO, GSD&M

Carol Sagers, Consultant, CHS Marketing Consultants

Saundra Sims-Williams, Chief Diversity Officer, Publicis Groupe

Michele Thorton, VP of Ad Sales, Centric-BET Networks

Carol Watson, President, Tangerine-Watson

Marcia Windross, Sr. Director of Diversity & Inclusion, Interpublic Group of Companies, Inc.


AAF Staff

Constance Cannon Frazier, Chief Operating Officer

Ayanna Jackson, Assistant Vice President, Mosaic Center & Education Services

Kai Jones Weidie, Director, Mosaic Center & Education Services