Mosaic Center for Multiculturalism

The AAF Mosaic Center for Multiculturalism implements all of the AAF's multicultural and diversity initiatives. The Mosaic Center is an established leader on multicultural marketing/advertising and inclusion issues. The Center's mission includes the development of new programs and services to recognize and develop diverse talent and promote broad and realistic portrayals of multicultural communities. 
Mosaic Council

Mosaic Council

Learn about the Mosaic Council, which is an established infrastructure of national advertisers, general market and minority advertising agencies, media organizations and suppliers.
Mosaic Next Generation Leadership Council

Mosaic Next Generation Leadership Council

The Mosaic Next Generation Leadership Council (MNGLC) is tasked with making various updates and improvements to the Mosaic Center's programming and networks.
Mosaic Center

Mosaic Principles

Review the AAF’s Mosaic Principles, which offer agencies and companies recommendations on instituting common diversity & inclusion practices.
Most Promising Multicultural Student

Most Promising Multicultural Students Program

The Most Promising program honors the nation's top multicultural college students and enhances their knowledge and understanding of the advertising industry.
Mosaic Awards

Mosaic Awards

The Mosaic Awards recognize companies and agencies whose commitment to diversity and inclusion is evident through their creative work and organization-wide initiatives.
Mosaic Career Fairs

Mosaic Career Fairs & Conferences

Mosaic Career Fairs & Conferences allow college students to learn about internships and career opportunities from recruiters representing some of the nation’s top advertising, marketing and communications companies.
Mosaic Alumni and Friends

Mosaic Alumni & Friends Association

The Alumni Association connects advertising and communications professionals who are alumni of the AAF's programs and supporters of the AAF Mosaic Center’s mission to advance multiculturalism in our industry.

Partnership Opportunities

Learn more about how you can partner with the AAF through recruitment, diversity and inclusion initiatives and thought leadership programming.  


The AAF Announces Multicultural Advertising & Media Award Honorees

HBO, AT&T and Wieden+Kennedy among those to be honored at the Mosaic Awards in Anaheim, CA. Read more about the winners in this press release.

White Paper: TV Depictions of African-American Women Examined

The AAF and Zeta Phi Beta have produced a white paper which explores theories that can be used to understand and tackle current media effects on key discussion points on the problem of media misrepresentation.

Most Promising 2016 Class Announced

Fifty top-performing college seniors selected by advertising industry executives to participate in the upcoming Most Promising Multicultural Students Program (MPMS).

What If We Used Images to Eliminate Fear?

The AAF's COO discusses how the dissemination of images that reflect a myriad of body types, family structures and professionals can impact a "fearful" youth.

Advertising Week Panel: Images, Ethics and Power

The AAF will be hosting an advertising week panel of advertising, media and academic professionals to discuss the necessity of TV Networks, producers, advertisers and professionals to portray multicultural groups fairly.

Advertising, the Social Element and the Perception of School

Could it be that images associated with back to school actually accurately reflect children’s perception of school – the social element – or are the images shaping children’s perception of school?